BEAUTY CARE

Solazyme’s Algenist line coming to Sephora, QVC

BY Allison Cerra

SOUTH SAN FRANCISCO, Calif. — Solazyme will launch its anti-aging skin care line through distribution at Sephora and QVC.

Algenist will be available in the United States on QVC and in 800-plus Sephora stores, as well as in seven countries throughout Europe, before expanding to Asia and the Middle East, Solazyme said.

Algenist will launch with four initial product offerings featuring alguronic acid, Solazyme’s breakthrough ingredient. The four products are:

  • Algenist concentrated serum, which minimizes the look of wrinkles and boosts skin radiance;

  • Algenist anti-aging moisturizer and anti-aging moisturizer with SPF 20, which nourish and moisturize skin, improve firmness and minimize the appearance of fine lines and wrinkles; and

  • Algenist complete eye renewal balm, which firms skin while minimizing the appearance of fine lines around the eye area.

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BEAUTY CARE

P&G’s Christopher de Lapuente heads to Sephora

BY Allison Cerra

PARIS — The president of Procter & Gamble’s global hair care business is taking on a new role at Sephora.

Effective March 31, Christopher de Lapuente will end his 28-year career at P&G to become the global president and CEO for beauty retailer Sephora, which is owned by luxury group LVMH. All regions worldwide will report to him. For European operations, de Lapuente succeeds Jacques Levy.

In addition to his responsibilities as global president and CEO for Sephora, de Lapuente also will be a member of LVMH’s executive committee.

"Joining LVMH as a member of the executive committee and head of Sephora, Christopher de Lapuente will bring to the group a wealth of international experience; his know-how will be a precious asset for the global growth of Sephora and add to the continued success of LVMH," said Bernard Arnault, LVMH founder, chairman and CEO.

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Use of green services on the rise

BY Allison Cerra

CHICAGO — Consumers are just as interested in utilizing green services as they are in purchasing green products, according to new Mintel research.

About 44% of consumers surveyed said they considered the "greenness" of their grocery store and agreed that the environmental impact of the business factored into their purchasing decision. What’s more, 40% of consumers would prefer to purchase green products from a company that has a clear set of standards for the exact meaning of green, while 29% of those surveyed believed the government should mandate that companies adhere to a rigorous set of green standards.

Mintel also noted that the peaked consumer interest has prompted an increase in the availability of green products, with 54% of consumers reporting that more green products were available at their favorite stores, compared with last year.

"The rapid increase in consumer interest was likely facilitated by increased availability of greener alternatives in many service industries and increased marketing of green practices by service providers," said Fiona O’Donnell, senior analyst at Mintel. "Less than half of consumers say they don’t know how to verify a company’s claim that [it’s] green, and that number has declined compared with 2008. Improved transparency by companies about their environmental behavior has been effective in helping consumers understand and feel more confident about green claims."

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