BEAUTY CARE

Solazyme, Unilever pen R&D deal

BY Antoinette Alexander

SOUTH SAN FRANCISCO, Calif. Solazyme, a renewable oil and bioproducts company, has inked a research and development agreement with Unilever to develop oil derived from algae for use in soaps and other personal care products, Solazyme has announced.

“Algal oil provides important benefits in personal care applications,” explained Jonathan Wolfson, CEO of Solazyme. “Solazyme’s algal oils can help meet the growing demand for completely renewable, natural and sustainable personal care products. Unilever is an acknowledged world leader in sustainability and we are honored to be working with them to develop this new renewable source of natural oils for their world class consumer products.”

Solazyme and Unilever are working to demonstrate a process to incorporate targeted algal oils into personal care products at a commercially relevant scale. The work will further develop Solazyme’s technology platform, which allows algae to produce oil and biomaterials in standard fermentation facilities quickly, efficiently and at large scale.

Among other sustainability initiatives, Unilever is exploring various next-generation sources of renewable oil for use in its products. Unilever’s collaboration with Solazyme represents a step in the company’s exploration of algae as a source of renewable oil.

“Unilever is committed to the highest sustainability and environmental practices and is working to drive industry change and set new standards,” added Peter Gallagher, VP global skin R&D, for Unilever. “Exploring sources of alternative natural oils is one of the most important aspects of our greater sustainable sourcing strategy and working with Solazyme’s algal oils is an excellent fit.”

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Beiersdorf appoints new agency of record

BY Antoinette Alexander

NEW YORK Beiersdorf has appointed Carat as its new agency for media planning and buying services.

“We were extremely impressed by Carat’s strategic vision and thorough understanding of our consumers’ media mindset. Through insightful targeting of our consumers, Carat will help us maximize our media investment and increase efficiencies. The full integration of our media planning efforts will build larger, even more breakthrough programs,” stated Nicolas Maurer, Beiersdorf VP marketing.

The appointment follows a four-month review process that select agencies, including incumbent OMD, took part in.

As its new agency of record, Carat, an Aegis Media Group company, will provide media strategy, planning and buying services for Beiersdorf’s Nivea, Nivea for Men, Eucerin and Aquaphor brands within the United States. Beiersdorf will continue to work with OMD’s Green Room Entertainment for its branded entertainment initiatives.

Beiersdorf partners with creative agencies TBWA and Draft FCB for its creative work.

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Deschanel, Knowles and Munoz become Rimmel London brand ambassadors

BY Antoinette Alexander

LONDON Beauty company Coty has announced that Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz will join the lineup of ambassadors of Rimmel London.

They will team with Kate Moss, Georgia May Jagger and Coco Rochas as the ambassadors of the iconic British cosmetics brand.

Actress Deschanel, who has starred in such films as “(500) Days of Summer,” “Yes Man,” “The Happening” and “Elf,” will be the face of Rimmel London star products including a new breakthrough lash accelerating mascara, a perfecting powder foundation and a lasting lipstick. She will appear in its newest campaigns slated to debut in August worldwide.

Knowles, a singer/songwriter, producer, actress, entrepreneur and disc jockey, has released two inspired solo albums including the critically acclaimed “Sol-Angel and the Hadley St. Dreams” and her debut “Solo Star” on the Music World Entertainment label. Knowles will represent Rimmel London makeup looks in campaigns that debut in the fall.

Puerto Rican model Munoz was discovered by Rimmel London when she won a modeling competition sponsored by the brand. She will grace Rimmel London campaigns in the fall.

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