BEAUTY CARE

Soho makeup brushes

BY Antoinette Alexander

The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, highlighted at NACDS Marketplace its new collection of ergonomically designed makeup brushes for the mass market.

For spring 2012, Soho will release the 18-piece collection of brushes that was developed in partnership with makeup artists and designers.

Featuring both natural and synthetic hair brush heads and a longer handle for better application control, the Soho Professional Collection range includes a powder, blush, angled blush, highlighter, foundation, angled blender, all-over shadow, blender, crease, tapered contour, concealer, smudge, small shader, eyeliner, angled eyeliner and retractable lip and brow brush, as well as a kabuki brush with stand. The brushes retail for between $7.99 and $19.99. For more information, visit Sohobeauty.com.

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Love & Toast by Margot Elena

BY Antoinette Alexander

The adorable, vibrant packaging that has a playful take on modern femininity is what initially caught our eye, but it’s what’s inside the formulas of Love & Toast by Margot Elena that also makes this line special. Love & Toast by Margot Elena is a collection of fragrance, body, lip and hair care products that are loaded with natural and organic ingredients. Plus, a portion of each sale goes to Regional Affiliates of Girls, providing education and services to millions of American girls, particularly those in high-risk, underserved areas. Love & Toast was created by Elena, president and creative director of internationally known bath, body and cosmetics brands Lollia and Tokyo Milk. Prices vary. For example, Eau de Perfumes are $28 each, hand creams are $9 each, lip balms are $9 each and lip butters are $2.99 each. For more information, visit Loveandtoast.com.

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Rite Aid brings back Glam Camp program

BY Alaric DeArment

ORLANDO, Fla. — Cosmetic Promotions will sponsor Rite Aid’s Glam Camp Back-to-School program for the fourth year in a row, the beauty marketing and promotional company said.

In response to census data from last year showing that more than a quarter of the population now is under the age of 24 years, Rite Aid has expanded the program to include a model search in which girls and women ages 13 to 22 years can submit their photos for consideration to become the 2012 face of Glam Camp. A panel of industry professionals will choose two semifinalists each Friday starting Aug. 5, and a grand-prize winner will be chosen on Oct. 31.

The winner will star in the 2012 Rite Aid Glam Camp Seventeen magazine two-page spread and all 2012 Glam Camp promotional materials, such as in-store signs, circulars, the Rite Aid Facebook page and email blasts. The Seventeen spread will include Maybelline, Neutrogena, Rimmel, Sally Hansen and göt2b, and most Rite Aid stores will have a float showcasing prepacks from those brands, as well as Essie, Veet, Demeter fragrances and Dove. The program also will include a direct sampling of 10,000 Glam Camp gym bags filled with beauty products distributed at concerts, beauty pageants and track meets.

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