BEAUTY CARE

SoftSheen-Carson updates relaxer packaging

BY Antoinette Alexander

NEW YORK SoftSheen-Carson, a consumer products division of L’Oreal USA, has introduced updated packaging for its Precise No Lye Conditioning Relaxer.

The new packaging freshens Precise’s image with a sleek color scheme and layout and slimmer box, which saves on retailer’s shelf space. The package still has the signature periwinkle blue, purple and white. It offers the same number of applications across all SKUs: Two applications for twin packs and four applications in the economy pack.

The relaxer has the same formulation and the box clearly flags the “Same Patented Formula” and the number of applications included.

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Black Opal introduces Total Coverage concealing foundation

BY Antoinette Alexander

NEW YORK Black Opal, a skin care and cosmetics line for ethnic beauty shoppers, has introduced Total Coverage Concealing Foundation.

According to the company, the foundation goes beyond camouflaging imperfections by shielding skin from environmental stress through a blend of minerals that include magnesium, potassium, zinc, lysine and sodium.

Total Coverage Concealing Foundation is available in six shades designed to match the major shade range for African Americans. The suggested retail price is $9.25.

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Kotchka to resign from P&G

BY Antoinette Alexander

CINCINNATI Procter & Gamble announced on Wednesday that Claudia Kotchka, vice president of design innovation and strategy, will retire effective March 31, 2009 after more than 31 years of service.

Until that time, effective Aug. 1, 2008, Kotchka will serve as vice president on special assignment.

“Under Claudia’s leadership, in only seven years, we’ve built world-class design capacity at P&G,” stated A.G. Lafley, chairman and chief executive officer. “She has helped integrate design and design thinking into how we innovate and how we operate as a company. Her passion for the power of design has strengthened our brands and our business.”

Also on Aug. 1, Philip Duncan, currently president of the Europe and Middle East region for Landor Associates, will be appointed global design officer. Duncan will report to Lafley.

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