BEAUTY CARE

SoftSheen-Carson gives back to New Orleans, Atlanta

BY Antoinette Alexander

NEW YORK Ethnic hair care brand SoftSheen-Carson announced that it recently mobilized its sales, marketing and support teams to give back to communities in New Orleans and Atlanta.

In New Orleans, SoftSheen-Carson, in conjunction with Hands of New Orleans, put together pencil box kits for about 720 of the area’s most in need school children. The goal of the project was to promote teamwork while giving back to women and children devastated by Hurricane Katrina. The beauty brand also donated products to various women’s shelters in the area.

Hands on New Orleans is an organization that mobilizes volunteers to partner with more than 12,000 non-profits, schools and community organizations.

In Atlanta, the SoftSheen-Carson Professional Style Squad provided free styling and hair reparative services to 25 homeless women who reside in shelters across Atlanta. The team used Optimum Multi-Mineral Relaxers and Optimum Salon Repair.

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L’Oreal releases “Horton Hears A Who!” children’s hair care

BY Antoinette Alexander

NEW YORK L’Oreal Paris has announced the launch of its new L’Oreal Kids “Horton Hears A Who!” collection of children’s shampoos.

Each shampoo in the limited edition collection features the cleansing and conditioning formulas with fruity scents for children. Horton’s Whoberry and Kangaroo’s MangoRoo smoothie-based formulas are designed to help minimize split ends, while The Mayor’s Melon and Jo Jo’s Juicy Cherry condition for more manageable hair.

Like all L’Oreal Kids’ Extra Gentle 2-in-1 Shampoos, the “Horton Hears A Who!” formulas promise no tears and no knots. They join the existing line of Extra Gentle 2-in-1 Shampoos for a limited time only. The suggested retail price is $2.99.

The launch coincides with the March 2008 release of the movie, in which the makers of the blockbuster animated hit “Ice Age” team with comedians Jim Carrey and Steve Carell to bring to life Dr. Seuss’ classic tale.

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Inter Parfums 2007 sales up 21 percent

BY DSN STAFF

NEW YORK Inter Parfums, a prestige perfume and cosmetics manufacturer, reported fourth-quarter net sales rose 32 percent to $119.4 million for the period ended Dec. 31, 2007, up from $90.2 million in the same period a year ago. Net income for the quarter rose 57 percent to $8.6 million.

“As did many of our peers, we entered the fourth quarter of 2007 with much trepidation, and looked to contain costs and brace for a turbulent holiday season,” stated Jean Madar, chairman of the board and chief executive officer. “With fourth-quarter sales far exceeding our expectations, fourth-quarter profits came in considerably better than anticipated, and as a result, our net income and diluted earnings per share surpassed our prior 2007 guidance.”

For the full year, Inter Parfums reported record net sales of $389.6 million, up 21 percent from $321.1 million in 2006. Net income for the year increased 34 percent to $23.8 million from $17.7 million in 2006. A 15 percent increase in U.S.-based sales, which approximated $58.8 million, was due to Inter Parfums’ specialty retail business with Gap, Banana Republic and New York & Company.

“With regard to U.S.-based operations, among the highlights of the past year was the launch and rollout of personal care, fragrance, grooming and home fragrance products that we developed for Gap stores in North America,” Madar stated. Inter Parfums also rolled out a line with New York & Company and signed an agreement in November with Brooks Brothers to produce personal care products for the chain.

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