Softlips expands line
ORCHARD PARK, N.Y. The Mentholatum Co. has expanded its Softlips pure lip care line with the launch of the new Softlips pure 100% natural products, which includes lip butter and lip polish.
The new products are available in the naturals/organic section at Target stores nationwide.
The products are made with 100% natural ingredients, have light flavors and are available in several scents. All of the products are free of preservatives, phthalates, sulfates, parabens, mineral oil and gluten.
Softlips pure 100% natural lip butter comes in a tube applicator and provides hydrating SPF 15 protection for dry lips with zinc oxide, shea butter, jojoba seed oil and beeswax. The suggested retail price is $5.99.
Softlips pure 100% natural lip polish provides natural exfoliation for lips with organic coconut flakes and sugar. It promises to moisturize lips with beeswax and such natural seed oils as safflower, mango and castor seed. The suggested retail price is $5.99.
Softlips pure 100% natural lip gloss comes in a tube applicator and provides a natural, glossy color with shine. It comes in three shades — Shell Pink, Natural Honesty and Coral Charm — with natural seed oils and beeswax and provides SPF 15 protection with zinc oxide. The suggested retail price is $5.99.
Softlips pure 100% natural lip tint is a balm/stick applicator that provides sheer, tinted color in the same three shades as the lip gloss. It is made with beeswax, coconut oil and other natural ingredients. It offers SPF 15 protection with zinc oxide. The suggested retail price is $3.99.
Vogue hosts CoverGirl makeovers at local Walgreens
WINTER PARK, Fla. Vogue magazine recently sponsored CoverGirl makeovers at 14 Florida Walgreens stores, with professional makeup artists demonstrating the new LashBlast mascara.
During the event, Vogue also promoted the magazine’s latest sweepstakes — a chance to win an Andrew Marc Salina handbag — by distributing trend sheets to attendees.
The event offered customers a CoverGirl gift-with-purchase cosmetic bag, which helped sell more than 152 pieces during the event — a 62% closure rate, according to Cosmetic promotions, a promotional and marketing company that executed the event.
A survey conducted during the event showed that 81% of customers surveyed had used CoverGirl before and 99% of them wanted more makeover events at Walgreens. More than 59% of the customers were within the target age group (ages 25 to 50 years) of the brand and the magazine.
GSK addresses wealth of oral health with new Web site
PITTSBURGH In light of a new survey that shows families may not be properly addressing their oral healthcare needs, GlaxoSmithKline Consumer Healthcare is launching a first-of-its-kind online resource for people seeking oral health education and personalized oral care plans for each family member.
By visiting WealthOfOralHealth.com and completing a brief survey, consumers can immediately receive a customized plan for each family member, addressing important conditions ranging from bad breath, cavities, acid erosion and sensitive teeth.
To further its mission, GSK is donating $1 to Oral Health America for every person who completes a customized oral healthcare plan on the site. The donation will consist of both financial and product contribution of up to $100,000 to help the OHA in their efforts to provide oral health resources and products, such as toothbrushes and toothpastes, to under-served communities in the United States.
In March, an online national survey of 1,023 U.S. mothers (ages 25 years and older) was conducted on behalf of GSK by Richard Day Research. The survey found that 69% of moms surveyed believe meeting the specific oral healthcare needs of each family member is very important; however, nearly half of moms (48%) report using a "one size fits all" approach when it comes to oral health products in their home.
"The new study confirms that families look to mom to know which oral healthcare products are best for them. Knowing how much moms have on their plate, we wanted to create an easy-to-use tool, which will arm them with information needed to make informed decisions for their family’s oral healthcare regimens," stated Colin Mackenzie, VP oral care marketing for GSK Consumer Healthcare. "This new tool is a comprehensive resource for information about products that are specifically designed to best address the oral healthcare needs of each member of the family."