Softlips debuts new look, kicks off campaign
ORCHARD PARK, N.Y. — The Mentholatum Co. has updated the packaging of its lip care line.
Softlips’ package update includes a new logo and graphics, although the company retained Softlips’ signature slender sticks and the light flavors/formulas. In line with the package update, the company has kicked off a new marketing campaign called "Softlips. So You."
The "Softlips. So You." television campaign launched May 2 in select markets nationwide and nationally on the brand’s Facebook, Twitter and YouTube channels. The new broadcast and print ads, The Mentholatum Co. said, capture the fresh new essence of the Softlips brand and will be supported with a completely updated website, as well as special social media efforts, including video content with top beauty experts and a national sweepstakes.
Softlips products currently are available in the lip care section of the cough-cold aisles of food, retail and drug stores nationwide, as well as Ulta stores nationwide.
Nair encourages consumers to nix the blade with new products
PRINCETON, N.J. — Nair is enhancing the hair-removal experience with new products.
New to the Nair lineup are milk and honey roll-on wax, cool gel and Nair for Men Shower Power.
Inspired by the beauty ritual of Mediterranean women, the milk and honey roll-on wax is an easy-to-use microwavable wax for legs and body that provides long-lasting smoothness, Nair said.
As the brand’s first translucent depilatory gel, Nair cool gel removes hair from legs and the body using advanced technology, while offering a unique cooling sensation and fresh, clean scent.
Nair for Men Shower Power is an in-shower depilatory system that makes body hair removal more convenient without the bumps and cuts of shaving, and features a masculine scent, the company said.
"Nair continues to bring our global hair-removal expertise to the category with innovative products that match consumer needs," said Stacey Feldman, VP marketing for the Nair brand at Church & Dwight. "Our new 2011 products feature improved scents and new technologies to make home hair removal easy and convenient for both women and men."
The latest products from Nair are available on store shelves nationwide.
John Frieda officially launches precision foam color line
NEW YORK — John Frieda, which is part of Kao Brands, has introduced its at-home hair color range.
The precision foam color line combines patent-pending proprietary foam color technology and John Frieda’s heritage of stylist expertise in a 20-shade palette collection, which helps users recreate salon color results at home, John Frieda said. The products are designed to minimize the uneven coverage and patchiness typical of at-home color with an easy-to-apply, nonaerosol foam formula that spreads evenly through hair.
“In the past, I’ve always advised clients against at-home color because it’s just been impossible to get the same even coverage that colorists can achieve at the salon,” said John Frieda international creative consultant Harry Josh. “Precision foam color makes even, flawless color possible for the first time — making it easy for women to get precise coverage. And with stylist-selected shades, there’s no way to tell that the at-home color isn’t straight out of the salon.”
In late March, John Frieda released a short film to support the launch of its at-home hair color range, starring actress Katie Holmes.
The John Frieda precision foam color line retails for $12.99 and is available at food, mass and grocery stores nationwide.