BEAUTY CARE

Sofn’free introduces new Nothing But hair care line for textured hair

BY Antoinette Alexander

ATLANTA — M&M Products’ Sofn’free hair care brand has developed the new Nothing But line for textured hair, which is free of phthalates and five ingredients common in hair care.

The line — which is designed to appeal to “naturalistas, fashionistas and recessionistas” — is free of petrolatum, mineral oil, sulfates, parabens, colorants and phthalates. The formula also is free of drying alcohols and animal proteins. 

“Finding suitable replacements for the five unwanted common ingredients was an arduous task,” stated Will Williams, director of education and product development at M&M Products. In place of mineral oil and petrolatum, Nothing But contains various combinations of oils from shea butter, coconuts, jojoba and soybeans. Nothing But also contains wheat germ, tea tree oil, vitamin E, keratin and naturally derived fragrances.

The collection is made for textured hair of any color, thickness, porosity and density, regardless of ethnicity. The formulas aim to create curls and do not leave a crunchy finish so women have the option to change their hairstyles without having to rewet or shampoo.

The collection includes cleansing conditioner ($8.99), clarifying shampoo ($7.99), intense healing mask ($7.99), curly pudding ($7.99), curl wake up spray ($7.99), curl sealer ($7.99) and mold and hold wax ($7.99).

Beginning in February, Nothing But will be sold online at HonestHairCare.com and at select beauty supply stores. In April, the products also will be available at Rite Aid.

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Essie Cosmetics announces backstage lineup for 2012 Fashion Week in NYC

BY Antoinette Alexander

NEW YORK — For the second season in a row, Essie Cosmetics will unleash its creative and colorful vision on Mercedes-Benz Fashion Week for fall 2012.

In collaboration with some of today’s most esteemed designers, the essie team will create custom backstage nail looks. Adding to the backstage excitement will be Essie Weingarten, the founder and creative director behind the brand, who will be on hand, with an exclusive team of manicurists, to offer insider tips and inspiration throughout the week.

The designer lineup has expanded in size from last season and includes: DKNY, 3.1 Philip Lim, Helmut Lang, Richard Chai, Creatures of the Wind, Pamela Love, Lela Rose, Carolina Herrera, Tory Burch, Rachel Roy, Costello Tagliapietra and Douglas Hannant Pink. The brand also is aligning with Haven Spa as the featured nail expert for the Rebecca Minkoff, Suno and Edun shows. Essie nail color also will grace the runways of Custo Barcelona, Carlos Miele and Jenny Packham.

“I’ve always said that color is the ultimate accessory for women,” stated Weingarten. “So our partnership with so many amazing designers during Mercedes Benz Fashion Week continues to thrill and inspire us. Not only is it the perfect collaboration for essie as a fashion-forward brand, but I love that we’re giving women everywhere their first look at what’s coming next from the industry’s best.”

Essie also will take center stage at the main tent entrance at Lincoln Center by joining forces with Mercedes-Benz for “Mercedes-Benz Presents” — a celebration of designer Naeem Khan and Mercedes-Benz’s new ML63 AMG SUV.  An assortment of essie shades will be featured at Fashion’s Night In, the “Mercedes-Benz Presents” kickoff event on Feb. 9.  Shades, including Blanc, Licorice, Swing Velvet, Loophole, Oui Madame, Midnight Cami and Lady Godiva, will mirror the exterior colors offered with the new Mercedes-Benz range and will be given to the first 500 consumers in attendance.

Not to be limited to the tents, backstage and the runway, essie also has teamed up with The Daily for “Daily Style Sessions” lounge, which will take place over the course of three days on the Empire Hotel’s rooftop space.  Fashionistas will be treated to complimentary essie manicures as they decompress between shows.

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Red Carpet Manicure to be showcased at Grammy Gift Lounge

BY Antoinette Alexander

HAUPPAUGE, N.Y. — Red Carpet Manicure has announced that its at-home gel manicure system, Red Carpet Manicure, will be showcased at the Grammy Gift Lounge in Los Angeles on Feb. 9 to 11, where performers and presenters of the 54th Annual Grammy Awards will have an opportunity to indulge in the hottest nail art.

A team of celebrity manicurists will be on-site with Red Carpet Manicure’s “Amore 24,” an exclusive 24-karat gold nail polish, to treat Grammy presenters and performers.

“Whether you are performing on the Grammy stage or out for an evening on the town, Red Carpet Manicure keeps your nails looking perfect in minutes with long-lasting, chip-resistant polish,” said celebrity manicurist, Michelle Saunders. “I love that you can now get the celebrity gel experience in the comfort of your own home.”

Red Carpet Manicure is an LED gel polish manicure and pedicure system that brings the professional salon experience to the masses with an at-home application that is ready within minutes. With 54 different shades and an LED light, consumers now have an affordable and easy way to have gel nails that last for weeks.

Red Carpet Manicure also will be included in the highly coveted Grammy gift bag. The gifting is provided to all performers and presenters at this year’s show. The 54th Annual Grammy Awards will be held Feb. 12 in Los Angeles and will be broadcast on the CBS television network.

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