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SoBe Life Water gains popularity from Super Bowl ad

BY Diana Alickaj

PURCHASE, N.Y. PepsiCo introduced its new Sobe Life Water during the Super Bowl in ads featuring Naomi Campbell that resulted in high rankings for Best Super Bowl Commercial lists.

The SoBe “Thrillicious” ad ranked in the top three Super Bowl surveys as the best commercial moment, tenth in USA Today’s Ad Meter consumer poll and hit the top 10 in TiVo’s list.

SoBe Life Water’s new line of water, which promotes the idea of great taste and health, features five new flavors. The low calorie flavors include blackberry grape, pomegranate cherry, orange tangerine, strawberry kiwi, and passion fruit citrus. They include a mix of vitamin C, E, essential B vitamins and healthy herbal ingredients.

SoBe Life Water will be continuing its marketing idea of Thrillicious—which is based on Michael Jackson’s “Thriller,” one of the most popular songs of all time—during the 50th Annual Grammy Awards. For more information about SoBe Life Water, visit the Web site at www.thrillicious.com

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A favorite U.S. chocolate bar gets more expensive

BY Diana Alickaj

NEW YORK What has always been one of America’s favorite chocolates has now gotten more expensive. The Hershey Co. has recently announced a price increase in wholesale prices for its domestic confectionery line.

According to Hershey, the increase in price was due to the need to control and level the increase in input costs, which include raw materials, fuel utilities and transportation. The increase in its retail products would be a helpful solution in offsetting the company’s price increases. Hershey estimated that there was a 13 percent increase on the company’s standard bar, king-size bar, 6-pack and vending lines. Hershey has also estimated that there will be approximately a 3 percent increase over Hershey’s entire domestic product line.

The price increase is said to take effect immediately, but for existing customers, Hershey has decided that during the four-week period that ends on Feb. 24, 2008, customers may order and take delivery of about eight weeks at the current prices.

As a message to its investors, the company made sure to mention that it already had established its 2008 full-year net sales and earnings per share outlook on Jan. 24, 2008. Any details or explanations regarding GAAP and non-GAAP items can be found at www.Hersheys.com.

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4-H inspires new ice cream from Blue Bell

BY DSN STAFF

BRENHAM, Texas Blue Bell Creameries is introducing Centennial Cupcake Ice Cream in honor of the Texas 4-H organization’s 100th birthday and, to sweeten the deal, is donating a portion of the sales to promote 4-H educational programs.

The cake batter ice Cream features pieces of yellow cake, a chocolate-icing swirl and four-leaf clover sprinkles.

“We just finished celebrating our 100th birthday so we understand just how special this is,” said Paul Kruse, Blue Bell chief executive officer and president. “Centennial Cupcake has all the ingredients for a celebration, cake and ice cream.”

4-H is a national organization that prides itself on teaching young people across America leadership, citizenship and life skills. There are more than 7 million members from eight to 18 years of age involved in 4-H.

Centennial Cupcake Ice Cream will be sold in Texas and across the company’s 17-state distribution area beginning this month.

Blue Bell has created a unique carton for this new flavor that features four children in 4-H T-shirts and the organization’s widely recognized four-leaf emblem. “I think the smiling faces capture the spirit of this organization just perfectly,” Kruse said. 

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