BEAUTY CARE

SoapBox expands distribution, charitable mission

BY By Antoinette Alexander

ALEXANDRIA, Va. — , a mission-based personal care company that highlighted its range of bar soaps, body washes, lotions and liquid hand soaps at the 2014 National Association of Chain Drug Stores Total Store Expo in Boston, has broadened its distribution, enabling the company’s charitable mission to have a larger impact on communities around the United States.

(Click here to view the full Category Review.)

In April, SoapBox announced its first nationwide launch as its Liquid Hand Soaps became available at 300 Target store locations. For every bottle sold, SoapBox donates a month of clean water development through its charity partner, RainCatcher.

Last September, the brand launched its all-natural line of soaps in five new Whole Foods regions — Northeast, Northern California, Southern Pacific, Rocky Mountain and Florida.

SoapBox, whose products are made in the United States with 100% recyclable packaging, is also available in Harris Teeter, Giant Eagle The Fresh Market, and Vitamin Shoppes.

 

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BEAUTY CARE

Scents, moisture soothe consumer desires

BY By Antoinette Alexander

Good news for manufacturers of soap, bath and shower products is that growth has been solid, with sales increasing a hefty 18%, to about $5.4 billion, between 2008 and 2013, according to research firm Mintel. The even better news is sales are forecasted to grow 15% through 2018.

(Click here to view the full Category Review.)

“Soap, bath and shower products enjoy high household penetration, as these products are viewed as hygiene essentials. However, category growth has stemmed primarily from liquid products that deliver on consumer-desired benefits, such as scent variety, skin care benefits and convenience,” Mintel stated in its most recent “Soap, Bath and Shower Products — U.S.” research report. “The popularity of liquid products has helped drive solid sales performance, with Mintel predicting the category to remain on a growth trajectory through 2018.”

Echoing the sentiment, research firm Euromonitor stated that “the most successful bath and shower products are often sold due to a perception of added-value, which is frequently thought of through fragrance and moisturization. While these aspects remained an important driver of sales in 2013, they partially gave way to new trends, such as health, exotic appeal and sensuality.”

While liquid products continue to enjoy strong popularity, there is solid growth of bath salts/powders.

According to Euromonitor, bath salts/ powders saw the strongest current value growth in 2013, rising by 13% to $385 million. This growth was almost entirely due to the rise of Epsom salts.

“Originally just thought of as a health product to help soothe weary and aching muscles, manufacturers have begun to crowd out private label and their commoditized products by introducing a variety of scents, giving their products the ability to provide aromatherapy in addition to muscle relaxation,” Euromonitor stated.

One example is the 2013 launch of Morton Natural Epsom Salts. Morton is known for its range of culinary salts, and the launch marked its first foray into the health and beauty category. The collection includes Morton Natural Epsom Salt (Plain) and Morton Natural Epsom Salt with Lavender or Eucalyptus.

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BEAUTY CARE

TABS Group shares beauty insights

BY Antoinette Alexander

Beauty is a big business with diverse outlets for consumption. To help suppliers and retailers better understand who is buying, what they are buying and where they are buying, Drug Store News this month hosted an exclusive webinar from consumer analytics company TABS Group, “2014 Insights into the Beauty Consumer.”

TABS Group executives shared findings from a November online survey of 1,000 women ages 18 years to 74 years, and 250 men.

While most women love beauty, the research found that millennial women are the most engaged, with those ages 25 years to 35 years purchasing in 10 different beauty segments.

“With a category like this where you have very fragmented segments, … a better way to look at that demographic is to look at depth of involvement,” David Butcher, EVP and partner at TABS Group, explained.

Another eye opener: 30% of men shop the category.

The entire webinar has been archived at here. In February, DSN will host another TABS Group webinar, this one focused on cosmetic buyer attitudes and shopping tactics. To register, click here.

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