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So Delicious Dairy Free teams up with Drew Brees, Brittany Brees

BY Allison Cerra

EUGENE, Ore. — A maker of coconut and almond milk products has tapped a National Football League quarterback and his wife to spread the word about foods for households managing related allergies and sensitivities.

So Delicious Dairy Free said Drew Brees of the New Orleans Saints, along with his philanthropist wife Brittany, will be featured in numerous So Delicious Dairy Free promotions, including an online recipe contest that kicks off May 7 called "So Much to Love," which offers fans the chance to win great prizes each day for 30 days when they vote for their favorite recipes.

In addition to the promotion, So Delicious Dairy Free will raise funds for the Brees Dream Foundation, the couple’s nonprofit organization that raises money to advance research in the fight against cancer and provide care, education and opportunities for children and families in need. So Delicious Dairy Free said it has committed a minimum donation of $50,000 with an uncapped maximum donation during the promotion period (July and August), as the company will donate 0.75% of net sales from all So Delicious Dairy Free "ice cream" to the foundation.

"We’ve been fans of So Delicious Dairy Free products for years," said Drew Brees. "Having food allergies means we face many challenges in managing the food choices in our house – like finding foods that we can eat that are good for us and that also taste great. We hope to inform families who deal with food allergies that there are great food choices out there which will help you maintain a healthy diet and allow you to play at optimal levels … whether it be on the field or on the playground."

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Pure Leaf Iced Tea introduces new campaign, packaging

BY Allison Cerra

PURCHASE, N.Y. — Pure Leaf Iced Tea is gearing up for a new campaign.

"For the Love of Leaves" campaign was inspired by Pure Leaf’s commitment to sourcing the freshest hand-selected tea from around the world, the company said and includes a digital campaign, which was launched this week, while new radio spots and out-of-home advertising will debut in select markets. In line with the campaign, the brand has tapped Gail Simmons, known for her role on Bravo’s "Top Chef" and Food & Wine magazine, who will introduce tea-infused recipes that will be housed on the brand’s Facebook page.

In addition to the campaign, Pure Leaf Iced Tea, which is Rainforest Alliance certified, has introduced environmentally-friendly packaging. The new square-shaped bottles are made of PET plastic, are lightweight and allow for a high pallet efficiency. Pure Leaf is now available in 18.5-oz. single-serve bottles (suggested retail price of $1.69 to $1.79) and a new 59-oz. multiserve carafe (suggested retail price of $2.49 to $2.69).

"We’re reintroducing Pure Leaf’s fresh brewed taste with a new look that iced tea drinkers will be proud to serve to both their families and guests," said Mary Barnard, SVP and general manager of the Pepsi Lipton Partnership at PepsiCo. "Our flavors, which are made from hand-selected tea from around the world, also pair wonderfully with food and make great additions to refreshing summer drink recipes."

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Chicken of the Sea introduces no-drain tuna

BY Allison Cerra

SAN DIEGO — Chicken of the Sea is pairing its canned tuna with what the company calls "breakthrough technology."

New Chicken of the Sea has launched no-drain tuna, which offers the company’s solid, steak-like tuna in every can without the need for draining. The package also touts an easy-to-open convenient lid.

John Sawyer, SVP sales and marketing for Chicken of the Sea International, said the company is the first brand in the United States to offer the technology, which has experienced great success in overseas markets.

“Consumers have long enjoyed canned tuna for its many health benefits,” Sawyer said. “Now, our no-drain tuna offers the same great nutritional attributes in a more convenient can. With just a drop of liquid, our new product offers no mess, no draining and firm, moist and delicious-tasting tuna.”

Chicken of the Sea no-drain Tuna is available to retailers now in four, 4-oz. varieties, including solid white albacore tuna, solid light tuna, solid light thai chili tuna and solid light lemon pepper tuna.

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