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Snyder’s celebrates new pretzel pieces with giveaway

BY Gina Acosta

HANOVER, Pa. —  Leading snack brand Snyder's is launching an irreverent campaign to celebrate its latest product and National Pretzel Day.

On April 26, the brand will give away thousands of bags of Snyder's of Hanover Pretzel Pieces near baseball stadiums in eight cities around the country. Snyder's of Hanover street teams will be handing out three flavorful varieties – Honey Mustard and Onion, Hot Buffalo Wing and the newest sweet and salty flavor, S'mores.

"Snyder's of Hanover pretzels are hearty, crunchy, bold, and baked – they clearly deserve their own national holiday," said Rod Troni, CMO for Snyder's-Lance. "We are excited to give thousands of people a chance to get a taste of our delicious Pretzel Pieces on National Pretzel Day." 

Throughout the day, baseball players will be on Twitter telling fans about their favorite pretzels, including current and former players such as Chipper Jones, Zack Wheeler, Jason Motte, Glen Perkins and Joe Panik. Fans can pick up free bags of Snyder's of Hanover Pretzel Pieces around baseball stadiums in these eight cities:

• Atlanta
• New York
• Denver
• Washington, D.C.
• Chicago
• Detroit
• Minneapolis
• San Francisco

Snyder's is also encouraging fans to visit its Facebook and Twitter pages for product giveaways throughout the day and to tag photos or posts on social media using  #PretzelsBaby and #NationalPretzelDay to join in the celebration.

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Mondelez kicks off #PassTheLoveBack for soccer

BY Gina Acosta

DEERFIELD, Ill. — Mondelez is giving community soccer teams the All-Star treatment with a multi-brand campaign.

The maker of OREO cookies, RITZ BITS crackers and CHIPS AHOY! cookies announced a continued commitment to soccer through the #PassTheLoveBack campaign. For the third straight year, this multi-brand program will leverage U.S. Women's National Team forward Alex Morgan and some of the most popular players and organizations in the sport – with a strong focus on rallying support for the local teams and communities who play and cheer the games coast to coast.

"Our snack brands have a very natural connection to soccer at the local level, and if you look in the stands or in the post-game celebrations chances are you'll find them there," said Stephen Chriss, Sr. director for North America Marketing Activation & Strategic Partnerships at Mondelez International. "We take a lot of pride in this connection to local communities, so we're extremely excited to evolve our popular soccer campaign to #PassTheLoveBack to the teams, players and parents who show their passion for soccer day in day, day out."

Through May 31, communities are encouraged to recruit friends and family to visit PassTheLove.com to support their local soccer teams in earning up to $1,000 for custom T-shirts or team donations.

This will be an integrated campaign supported by thousands of custom #PassTheLoveBack multi-pack snack packs that include OREO cookies, RITZ BITS crackers and CHIPS AHOY! cookies.  The campaign also will include retail displays; shopper marketing programs; real-time social content; and interactive consumer events.

 

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Taste of Nature unveils new granola bars

BY Gina Acosta

TORONTO — A leading brand in the natural foods aisle has expanded its assortment into the mainstream snack bar set.

Taste of Nature has launched three new granola bars that are Certified Organic and Non-GMO Project Verified. They come in three flavors: Key Lime Pie, Chocolate Pecan Brownie and Oatmeal Cookie. 

Taste of Nature's snack bars can be found at drug stores, grocery stores, Walmart, Costco, and other mass retailers. 

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