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Snickers wants consumers to show ‘love’ for Peanut Butter Squared

BY Allison Cerra

HACKETTSTOWN, N.J. — Snickers really wants consumers to "love" its latest confection.

The Mars Chocolate brand has implemented a "love" button on its Facebook fan page — an upgrade of the social networking site’s "like" button — to celebrate the launch of Snickers Peanut Butter Squared.

"Snickers Peanut Butter Squared will inspire more than ‘like,’" said Mars Chocolate North America chief consumer officer Debra Sandler. "Fans everywhere have made it clear that sometimes they want to do more than just ‘like’ something, so we created a way for people to express their newfound passion for Snickers Peanut Butter Squared, and everything else they love on Facebook."

Each 1.78-oz. singles pack of Snickers Peanut Butter Squared includes two delicious square-shaped bars and sells for a suggested retail price of 89 cents.

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MGD 64 Lemonade coming to retail

BY Allison Cerra

CHICAGO — A new limited-edition beer is helping consumers get ready for summer.

Low-calorie brand MGD 64 is serving up MGD 64 Lemonade, a 64-calorie beer that combines a light, crisp draft beer taste with the tangy taste of lemonade. Available in six-pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available from May through Labor Day at retailers nationwide.

MGD 64, part of the Miller Geniune Draft line of products, launched nationally in 2008.

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ReportersNotebook — Consumables, 5/2/11

BY Dawn Wilensky

SUPPLIER NEWS — Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands to include a Tapatio hot-sauce-flavored product. All three products include a unique combination of red chili peppers, spices and a hint of garlic — the same ingredients in the Tapatio hot sauce recipe. They are available at in small bags (99 cents) and large bags ($2.99).

Mars Chocolate said its Kudos brand debuted a new and improved line of granola bars this May. Kudos will don flavors from M&M’s, Dove and Snickers in a 10-count pack ($2.99) and a 30-count variety pack ($6.99).

Coca-Cola has developed 100% recyclable stand-alone display racks, dubbed Give It Back racks. The racks currently are being tested in select markets and are expected to become widely available in late 2011. “Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging,” said Gary Wygant, VP business development of Coca-Cola Recycling.

EXECUTIVE NEWS — Kraft Foods announced that its EVP and CFO, Timothy McLevish, will leave the company in mid-2011. McLevish will shift his CFO responsibilities to EVP operations David Brearton. Kraft said it has initiated an external search to fill Brearton’s current role as EVP operations.

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