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Snickers Bites partners with female jockey for Kentucky Derby giveaway

BY Jason Owen

HACKETTSTOWN, N.J. — Mars Chocolate, the makers of Snickers brand candy, announced today that the company is teaming up with jockey Rosie Napravnik as she attempts to make history in this weekend’s Kentucky Derby race.

Mars Chocolate North America officially partnered with Rosie by announcing Snickers will give away 1 million Snickers Bites — which are unwrapped, bite-sized versions of the candy bar — if she wins the famous race on May 4.

“Rosie Napravnik is a great athlete who is a lot like Snickers Bites — they may be small, but they’re substantial,” said Roy Benin, chief consumer officer at Mars Chocolate North America. “Rosie is already chasing history, so fans shouldn’t need additional reasons to root for her — but we’re giving them 1 million new ones anyway.”

Napravnik, 25, is one of the leading jockeys in wins in North America and has quickly become a fan favorite around the world in the sport of kings. Should she win Saturday, she will become the first woman to do so in the prestigious event’s history. A High Bridge, N.J., native, she spent much of her life around the stables and began riding professionally in 2005. Her partnership with Snickers Bites stands as her first endorsement with a national consumer brand.

“Riding in such a prestigious event is definitely an honor, but make no mistake, I’m out to win,” Napravnik said. “Winning on Saturday would fulfill a life-long dream, but knowing fans would be rewarded by Snickers would make it even more satisfying.”

Snickers Bites offers the trademark Snickers combination of chocolate, peanuts, caramel and nougat shrunk down in small, no fuss, "pop ’em in your mouth" milk chocolate cubes. The unwrapped treats are ideal for sharing, whether you’re watching a movie, attending a gathering or cheering Rosie and her mount as they head down the home stretch.

If Rosie and her mount win on Saturday, Snickers will offer 1 million Snickers Bites (equal to 62,500 bags with 16 pieces each) on a first come, first serve basis (while supplies last) in June. The brand will announce complete details on their Facebook page within days of her victory.

Snickers Bites are available nationwide at club, convenience, drug, grocery, mass, specialty and value stores.


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Harris Teeter launches campaign to support both USO and Wounded Warrior Project

BY Michael Johnsen

CHARLOTTE, N.C. — Harris Teeter on Wednesday launched a donation card campaign to support both the United Service Organizations and Wounded Warrior Project, two organizations committed to supporting America’s troops and their families.

During the month of May, Harris Teeter customers at every Harris Teeter location will be able to make $1, $3 or $5 donations to "Support our Troops" at checkout. Similar community-based donation card campaigns hosted by Harris Teeter have raised more than $500,000 in a given month; the first Support Our Troops campaign raised more than $445,000. 

“USO South Carolina is so thankful for the generous support of Harris Teeter and their customers,” stated USO South Carolina director Joanie Thresher. “In 2012, our center provided programs and services for more than 130,000 troops and family members and that would not have been possible without partners like Harris Teeter. Thank you Harris Teeter management, employees and customers for helping us make a difference in the lives of so many.”

Harris Teeter chose to launch its second annual Support Our Troops campaign because of the importance its shoppers place on the programs run by both organizations, the company reported.

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PharmaSmart deploys kiosks in all Kinney Drugs stores

BY Alaric DeArment

ROCHESTER, N.Y. — PharmaSmart International’s blood-pressure screening program is in use in all the stores of a regional retail pharmacy chain in the Northeast.

PharmaSmart said it had deployed the peer-reviewed and clinically validated program at Kinney Drugs, which operates 97 stores in upstate New York and Vermont.

PharmaSmart manufacturers and distributes the kiosks and interoperable health information technology systems and called the rollout a "major milestone" for the company following its recent relocation into a new, 53,000-sq. ft. headquarters in Rochester, N.Y.

"In this era of personalized medicine, the role of the pharmacist continues to expand as a healthcare provider," Kinney Drugs VP pharmacy operations Mike Duteau said. "The PharmaSmart kiosk technology is a valuable new frontline tool to assist our patients and pharmacists with their efforts to maintain healthy blood pressure and prevent heart disease and strokes."

PharmaSmart said its network of kiosks had collected and stored more than 16 million patient readings on its server, which it said would allow Kinney pharmacists to conduct timely reviews with patients who don’t have their blood pressure controlled and thereby help them achieve better health outcomes.

"Our partnership with Kinney Drugs delivers proof that the traditional drug store can deliver innovative services to address the challenge of chronic disease and spiraling healthcare costs," PharmaSmart COO Ashton Maaraba said. "We are thrilled to be working with Kinney as they promote traditional core values and demonstrate outstanding execution for top-line pharmacy services. In 2012, a staggering 70 million Americans did not have their blood pressure controlled. Pharmacy chains such as Kinney Drugs and Bartell Drugs have partnered with PharmaSmart to address this chronic issue."

 

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