CENTER STORE

Snapple’s new antioxidant water offers healthy benefits

BY Tara Smith

PLANO, Texas Snapple on Tuesday introduced Antioxidant Water and LYTeWater, taking drinking water to a new level.

The Antioxidant Water line helps restore the body and supports a healthy immune system. Featuring seven flavors inspired by nature’s “superfruits,” the antioxidants, vitamins and electrolytes in each flavor provide one of four distinct health benefits—the power to Protect, Defy, Awaken and Restore.

The zero-calorie Snapple LYTeWater line is enhanced with electrolytes and minerals for premium hydration. Both lines provide consumers looking to incorporate healthy behaviors into their lifestyles with nutrient-packed alternatives to traditional bottled water, according to Brian Mazur, vice president and general manager of Snapple.

Snapple Antioxidant Water is available in 20-ounce single bottles for $1.39 to $1.59 and Snapple LYTeWater is available in 20-ounce six-packs, as well as one-liter single-serve bottle for $1 to $1.69 per unite. They can be found in major retailers, grocery and convenience stores nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Ralcorp is rumored to be acquiring Post cereal from Kraft

BY Allison Cerra

NEW YORK Kraft Foods may be feeding its cereal to Ralcorp Holdings for about $2.8 billion, according to reports.

Kraft, the number 3 U.S. cereal maker, is rumored to be looking to sell its dry cereal brand, Post Cereals, which produces approximately two-dozen cereals. Ralcorp, a St. Louis-based company, sells store-brand cereals and other foods.

The Wall Street Journal reported that the deal will most likely consist of Kraft “spinning off the cereal business and then merging with Ralcorp, making it a stock-based deal.”

Kraft said that rising commodity costs, strong competition and a decision to stop advertising sugary cereal to young children have hurt sales of Post cereals. According to the Journal report, “sales of Post cereal at food retailers (excluding Wal-Mart Stores) fell 2 percent, to $699 million in the first nine months of this year. During that period, sales in the overall ready-to-eat cereal category fell flat, at nearly $5 billion.”

In January, Kraft sold several sectors, including its hot cereal business and several beverage products. Last year, the company sold its Milk-Bone and Minute Rice brands.

It is believed that Irene Rosenfeld, Kraft’s chief executive officer, is trying to get rid of the company’s glacially-paced products.

Kraft has not commented on the cereal-sale conjecture. The announcement of the company’s third-quarter earnings results, posted last week, caused rumors to swirl.

The nation’s biggest food and beverage maker posted better-than-expected revenue for its third quarter ended Sept. 30, but soaring dairy prices caused Kraft’s profit to tumble 20 percent from the prior-year quarter, which also included a one-time gain. Revenue rose 10 percent, to $9.05 billion from $8.24 billion in Q3 2006. Net income fell to $596 million, down from $748 million.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Coca-Cola to shut down Frederick, Md. plant

BY Tara Smith

FREDERICK, Md. Coca-Cola Enterprises is planning to close operations at its Frederick county distribution plant by the end of March, citing growth constraints.

The announcement was made last month to the site’s 52 employees, with plans to relocate most of them to of the company’s 10 other facilities in Maryland, including Rockville and Hagerstown.

With Coca-Cola’s truck traffic increasing, the 100-year-old Frederick site has little room to accommodate them and cannot expand the 21,000-square-food building. Instead, the Atlanta-based company will shift to other locations around Maryland, despite the building’s 60-year history housing the Coca-Cola company.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?