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Snapple finds teammate in ‘The Amazing Race’

BY Allison Cerra

PLANO, Texas — Snapple coincided the launch of its limited-edition tea with CBS reality show "The Amazing Race."

Snapple’s papaya mango tea made its debut on the program as competitors made a pitstop in India. The iced tea company said the new tea will be supported with TV advertising throughout the season that will air during each episode of "The Amazing Race" on CBS.

"Snapple has a long history of making the ‘Best Stuff on Earth’ even better," said Regan Ebert, VP marketing for Snapple. "Our partnership with ‘The Amazing Race’ represents the latest in our legacy of innovation. Now the race is on for consumers to grab this limited-time Snapple papaya mango tea inspired by India and ‘The Amazing Race.’"

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Mars Chocolate revitalizes Kudos

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate said its Kudos brand will debut a new and improved line of granola bars this May.

Kudos will don flavors from M&M’s, Dove and Snickers in a 10-count pack and a 30-count variety pack.

What’s more, a marketing campaign will kick off to celebrate the Kudos granola bars, which will include a refreshed website at KudosBar.com and cross promotions with others Mars Chocolate brands.

Kudos 10-count and 30-count variety packs will retail for $2.99 and $6.99, respectively.

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Mrs. Butterworth’s gets into spring

BY Allison Cerra

MOUNTAIN LAKES, N.J. — In celebration of spring, Mrs. Butterworth’s syrups will be outfitted in limited-edition seasonal bottles.

Available at select retailers, each of the three limited-edition bottles will feature a unique spring look.

For more information, visit the Mrs. Butterworth’s Facebook fan page.

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