Snapple combines tea, lemonade in new diet beverage
PLANO, Texas — Snapple is combining two of its staple beverages into one with the official debut of Diet Half ‘n Half Lemonade Iced Tea.
“Some combinations are too perfect to pass up,” Snapple VP marketing Regan Ebert said. “Snapple is always looking to make the Best Stuff even better and the new Diet Half ‘n Half offers our fans a tasty, low-calorie combination of two classic flavors that is sure to please, whichever side you’re rooting for.”
Snapple Diet Half ‘n Half now is available at participating retailers nationwide in individual 16-oz. bottles for $1.39 and 6-packs for $5.99. It is also available in 16-oz., 32-oz. and 64-oz. 12-packs.
Dove-ing in to a classic
HACKETTSTOWN, N.J. — Mars is extending its popular Dove brand with its new chocolate-covered raisins and peanuts mix. Dove’s new spin on the classic combination of taste and textures will hit retail shelves in April and is packaged in a standup pouch designed to enhance shelf presence.
The “hand-to-mouth” candy segment increasingly is popular with consumers. With $1.6 billion in sales annually, according to Mars, unwrapped bite-sized candy is emerging as a growth segment for manufacturers and retailers.
New Dove chocolate-covered raisins and peanuts will retail for $3.49 for a 5-oz. bag.
Bar sales show slower growth
After strong growth, the cereal/granola bar category is showing slower growth. A report on “Food Bars in the U.S.” by Packaged Facts estimated U.S. sales of cereal/granola bars at $3.1 billion in 2011, with flat sales for the overall category, despite some growth in premium granola bars. Experian Simmons data showed that 40% of adults use cereal/granola bar products overall, said David Sprinkle, research director at Packaged Facts.
The article above is part of the DSN Category Review Series. For the complete Snack Bars Sell-Through Report, including extensive charts, data and more analysis, click here.