CENTER STORE

Snapple asks Americans to sing, ‘Oh say can you TEA’

BY Gina Acosta

PLANO, Texas — Just in time for the upcoming Fourth of July holiday, Snapple is asking consumers to celebrate America by indulging in the brand's new, patriotic flavors.

Recently, Snapple launched Oh Say Can You TEA, a black tea with strawberry flavor and a hint of mint. Available through July 4, the new tea flavor has been supported with social, digital and traditional media and marks the first time that a limited-time Snapple product has received national TV support. 

Later this summer, Snapple is launching two new seasonal flavors – a Red Fruit tea flavor incorporating pomegranate, cherry and raspberry, and a Blue Fruit tea flavor with blueberry and blackberry. Similar to its Oh Say Can You TEA predecessor, Snapple's new Red and Blue teas are also backed by an integrated marketing campaign that taps into the excitement around the 2016 presidential election.

"This summer, in addition to Independence Day, Americans are in the midst of the 2016 presidential election campaign and gearing up to root for Team USA in the summer Olympics," said Brent Chism, director of content and marketing, Snapple. "With our latest campaign and new tea flavors, we're doubling down on patriotism and celebrating Snapple's position as a national icon of fun, optimism and, of course, break time."

Consumers can enjoy the new teas when they hit the market in September. But prior to that, Snapple will be popping up in cities that are hosting major political events, including Philadelphia and St. Louis, to hack the political arena and give fans a sneak peak of the new flavors.

To do this, Snapple has enlisted the help of actor and Snapple fan Michael Rapaport, who will serve as a break time correspondent. At his various stops, Rapaport will arrive like any other campaigner in a wrapped Snapple "Break State Bus," which he'll use as a base of operations for giveaways, blind taste tests of Snapple Red Fruit Tea and Blue Fruit Tea and consumer debates with topics about anything except politics.

Snapple beverages are sold at retailers nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

GoGo squeeZ launches yogurt on the go

BY Gina Acosta

NEW YORK — Just in time for National Dairy Month, GoGo squeeZ is moo-ving into a new healthy snack category with the launch of GoGo squeeZ YogurtZ, a squeezable yogurt snack with nothing artificial and no fridge needed.

Like all GoGo squeeZ products, GoGo squeeZ YogurtZ comes in the iconic GoGo squeeZ pouch.

“At GoGo squeeZ, goodness is the foundation of everything we do. From the simple, high quality ingredients we use in our squeezable pouches to the ways we make life a little happier and healthier,” said Philippe Harousseau, chief marketing officer, Materne North America Corp. “With the launch of GoGo squeeZ YogurtZ, we are continuing to broaden our mission of providing parents with truly nutritious and delicious snacks their kids will love, while conveniently meeting their needs across dayparts and occasions.”

Made with real low fat yogurt and fruit and nothing artificial, GoGo squeeZ YogurtZ is available in three flavors: Strawberry, Banana and Berry. Each 3 oz. pouch delivers 4 grams of protein and 15% of the recommended daily value for Calcium and Vitamin D. The milk used in GoGo squeeZ YogurtZ is sourced from cows living on any of Materne’s 70 exclusive partner farms, located in the world renowned French dairy region of Normandy. The milk is free from artificial growth hormones such as rBST and antibiotics. And GoGo squeeZ YogurtZ can be stored at room temperature until opened.

“The healthy snacking category continues to grow rapidly, and we are proud to take our latest innovation, GoGo squeeZ YogurtZ, to the U.S. market first,” said Bill Graham, president, general manager at Materne North America Corp. "Like we did before with GoGo squeeZ Applesauce On The Go, we are re-inventing a category to expand the healthy, on-the-go snacking options for families. We are so proud of the GoGo squeeZ YogurtZ innovation, we are already working on expanding the rollout in other global markets.”

GoGo squeeZ YogurtZ is available in 4-count packages at retailers nationwide for a suggested retail price of $3.29. All products are gluten free, nut free and Kosher certified.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

General Mills launches first new cereal in 15 years

BY Gina Acosta

MINNEAPOLIS — General Mills unveiled its first new cereal brand in more than a decade this week, Tiny Toast, which comes in Blueberry and Strawberry varieties.

Shaped like small pieces of toast and sprinkled with blueberries and strawberries, Tiny Toast arouses the senses of taste and smell thanks to real fruit, says Mike Evenson, product developer in our Innovation, Technology and Quality division.

“People told us that both varieties tasted real, and not fake like they typically associate with fruit-flavored cereals,” Evenson said. “We heard from several consumers that the Blueberry Tiny Toast tastes like a blueberry muffin, which is just awesome praise. That’s exactly what we were going for. When we heard that, we knew we were on to something good.”

General Mills says Tiny Toast was created to have an all-family appeal similar to Honey Nut Cheerios and Cinnamon Toast Crunch. Tiny Toast has no artificial flavors or colors, while containing no high fructose corn syrup, General Mills said. 

It is is General Mills’ first new cereal brand since 2001, when it introduced the since discontinued Harmony cereal. Basic 4, which debuted in 1991, is the last newly branded cereal that remains part of its cereal portfolio.

During the last 25 years, General Mills has launched dozens of new cereals. However, those cereals arrived via extensions of existing brands or licensing agreements, such as Reese’s Puffs.

Tiny Toast debuts on retail shelves this month.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES