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Snack Pack adds three new pudding flavors to line

BY Allison Cerra

OMAHA, Neb. ConAgra has expanded its Snack Pack pudding line to now include three new delectable flavors.

Snack Pack’s line of pudding now will include blueberry muffin, cinnamon roll and sugar free caramel varieties that can be enjoyed day or night.

“Research showed the majority of our consumers enjoyed Snack Pack pudding as part of their lunch or as an afternoon snack,” said Jamel Richardson, brand manager, ConAgra Foods. “With the new Snack Pack flavors, such as blueberry muffin and cinnamon roll, we’re able to deliver a convenient, wholesome sweet treat appropriate for any time of day, including between breakfast and lunch and late night.”

Sold at grocery stores nationwide for an average retail price of $1.24 for four pudding cups, Snack Pack pudding comes in a multitude of flavors, including chocolate, vanilla, tapioca and butterscotch.

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Cheerios launches contest with help of Martina McBride, Cal Ripken Jr.

BY Allison Cerra

MINNEAPOLIS Cheerios has teamed up with country singer Martina McBride and baseball great Cal Ripken Jr. to encourage consumers to live with a heart-healthy lifestyle.

The celebrity duo has joined Cheerios to promote the cereal’s “Do What You Love” contest, where winners will have the chance to tour McBride’s Nashville recording studio or to play catch with Ripken.

One music lover will tour the Country Music Hall of Fame and Museum with McBride, hang out with her in her recording studio — the world-famous Blackbird Studio in Nashville, Tenn. — and get VIP tickets to one of her upcoming concerts.

One lucky baseball enthusiast will have the chance to play catch with Ripken and to tour the Ripken Youth Baseball Academy with the “Iron Man” of baseball himself. In addition, the winner will throw out the first pitch at the Cal Ripken World Series and sit in Ripken’s reserved seats at a professional Baltimore baseball game.

For a chance to win exclusive access to McBride and Ripken, Cheerios lovers must submit a 150 to 250 word original story and photo. The story and photo must showcase what the applicant loves to do and how he or she takes care of him or herself so he or she can continue to do it. The Cheerios “Do What You Love” contest opens Monday and runs through July 23 at Cheerios.com/love. Winners will be notified the week of Aug.10.

“Martina McBride and Cal Ripken Jr. value the importance of heart health so they can continue to do what they love,” said Jeff Hingher, brand marketing manager for Cheerios. “Through partnering with them on this contest, we hope to inspire Americans to become better caretakers of their hearts so they too can do more of what they love each day.”

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Give me your thirsty: Kvass arrives in New York

BY Allison Cerra

NEW YORK A beerlike soda is coming to the United States, from Russia with love.

Kvass — a staple refreshment in Russia — will be distributed in the New York metropolitan area, Coca-Cola announced Thursday. Available exclusively at Whole Foods Market stores, Kvass is fermented with high-quality rye and barley, and flavored with natural sugar for a clean, sweet finish. Kvass’s complex taste and authentic flavors will entice those looking for a refreshing, robust and unexpectedly crisp malt taste, Coca-Cola said. Though made through a process like beer, Kvass’s fermentation is closely monitored to ensure the alcohol level falls within the Food and Drug Administration’s guidelines for a nonalcoholic beverage.

“We are pleased to be able to introduce authentic Russian Kvass to New York in recognition of President Medvedev’s historic visit,” said Deryck Van Rensberg, president and general manager for venturing and emerging brands at Coca-Cola North America. “Importing Krushka & Bochka Kvass directly from Russia allows us to provide the New York metro area with a unique beverage of the highest quality, steeped in Russian culture and enjoyed for a thousand years.”

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