Snack maker names Tim McGraw the new face of Fritos
PLANO, Texas Frito-Lay is launching a marketing campaign starring country music star Tim McGraw. The brand has even designed a special limited edition flavor, Tim McGraw Spicy Jalapeno Fritos, to promote the snack chips in the U.S.
Tim McGraw Spicy Jalapeno flavored Fritos corn chips will have a limited distribution launch at select locations during May and a nationwide launch following later this year.
“As a true family man who values the important things in life, Tim McGraw was a natural fit for our new ad campaign,” Frito-Lay North America vice president of marketing, Ken Partyka, said. “Tim shares our passion for life’s simple pleasures, and has his own fond memories of growing up with Fritos corn chips.”
Fritos is the official snack of Tim McGraw’s Live Your Voice 2008 Tour.
Tim McGraw Spicy Jalapeno Fritos retail for 99 cents per 3.875 oz. bag and $2.49 per 9.75 oz. bag.
POM designs larger plastic bottle for teas
LOS ANGELES POM Wonderful has created a new, larger 16-oz. plastic bottle for its POM tea, just in time for summer.
The new portable bottle can be taken to the beach, to barbecues, on hikes or other outdoor activities.
All-natural POM teas are blends of POM Wonderful pomegranate juice with whole-leaf, handpicked tea leaves and POMx, which is an antioxidant-rich pomegranate extract. POMx is made from pomegranates grown in central California.
POM teas come in seven all-natural flavors; pomegranate, pomegranate blackberry, pomegranate lychee green tea, pomegranate peach passion white, light pomegranate hibiscus green, light pomegranate wildberry white and light pomegranate orange blossom red.
POM teas contain little or no caffeine and POM light teas are sweetened with erythritol and fructose. Erythritol contains less than one calorie per gram. It has been shown not to have any affect on glucose levels in diabetics or to cause tooth decay.
POM teas and POM Wonderful pomegranate juices are available at grocers and retailers nationwide in the refrigerated perishables section. The suggested retail price of POM tea is $2.99.
Fewer retail chains stocking cigarettes
SAN FRANCISCO A couple of weeks ago, Mayor Gavin Newsom proposed a ban forbidding drug stores from selling cigarettes and other tobacco products and the proposal seems to be gaining popularity with Northern California government, as well as across the nation.
Newsom said he was confident that the San Francisco Board of Supervisors would approve his legislation to ban tobacco product sales from drug stores this month or in June. The proposed ban would then go into effect Oct. 1. Similar bills are now pending in states like Illinois, New Hampshire and Tennessee. A proposed bill in New York covers not only all pharmacies, but also big box stores, like Wal-Mart.
New York assemblyman, Sam Hoyt, indicated that it didn’t make sense for drug stores, places designed to promote health and wellness, should stock cigarettes. “It just seems inappropriate that on the other hand, they sell something that kills,” he said.
The majority of U.S. pharmacies no longer stock tobacco products. But many drug stores currently dominate the market.
That is changing lately, however, as more and more retailers are deciding not to sell tobacco products. Target stopped carrying tobacco products in 1996, Wegmans ended its sale of the products in February, and New York-based Budwey’s and DeCicco Family Markets, have followed suit as well.
So far in San Francisco, locally-based Andronico’s stopped carrying tobacco products in February, and a number of San Francisco-area ShopRites ended their tobacco sales in March.