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Snack maker names Tim McGraw the new face of Fritos

BY Jenna Duncan

PLANO, Texas Frito-Lay is launching a marketing campaign starring country music star Tim McGraw. The brand has even designed a special limited edition flavor, Tim McGraw Spicy Jalapeno Fritos, to promote the snack chips in the U.S.

Tim McGraw Spicy Jalapeno flavored Fritos corn chips will have a limited distribution launch at select locations during May and a nationwide launch following later this year.

“As a true family man who values the important things in life, Tim McGraw was a natural fit for our new ad campaign,” Frito-Lay North America vice president of marketing, Ken Partyka, said. “Tim shares our passion for life’s simple pleasures, and has his own fond memories of growing up with Fritos corn chips.”

Fritos is the official snack of Tim McGraw’s Live Your Voice 2008 Tour.

Tim McGraw Spicy Jalapeno Fritos retail for 99 cents per 3.875 oz. bag and $2.49 per 9.75 oz. bag.

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POM designs larger plastic bottle for teas

BY Jenna Duncan

LOS ANGELES POM Wonderful has created a new, larger 16-oz. plastic bottle for its POM tea, just in time for summer.

The new portable bottle can be taken to the beach, to barbecues, on hikes or other outdoor activities.

All-natural POM teas are blends of POM Wonderful pomegranate juice with whole-leaf, handpicked tea leaves and POMx, which is an antioxidant-rich pomegranate extract. POMx is made from pomegranates grown in central California.

POM teas come in seven all-natural flavors; pomegranate, pomegranate blackberry, pomegranate lychee green tea, pomegranate peach passion white, light pomegranate hibiscus green, light pomegranate wildberry white and light pomegranate orange blossom red.

POM teas contain little or no caffeine and POM light teas are sweetened with erythritol and fructose. Erythritol contains less than one calorie per gram. It has been shown not to have any affect on glucose levels in diabetics or to cause tooth decay.

POM teas and POM Wonderful pomegranate juices are available at grocers and retailers nationwide in the refrigerated perishables section. The suggested retail price of POM tea is $2.99.

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Belgian Bulcke accepts challenge of heading Nestle

BY Jenna Duncan

VEVEY, Switzerland Paul Bulcke, former executive vice president and director for Zone Americas: United States of America, Canada, Latin America, Caribbean for Nestle has been named the successor to departing chief executive and chairman, Peter Brabeck.

Bulcke told the media that he was ready for the challenge of heading up the world’s largest food maker.

“I like action,” Bulcke told London’s Telegraph. “What you have to do, you do. If it looks simple that is good, because if it is not, then it doesn’t work.”

Bulcke’s strategy of simplicity relies on the company’s four key strengths and driving growth in four further areas; namely, Nestle’s product portfolio (29 brands), research and development, global presence and workforce. Nestle is also making strides in emerging markets, nutrition, premium products and the out-of-home market.

Bulcke said, “The vision of Nestle is to be the leading nutrition, health and wellness company in the world. When you have a good vision you don’t change it dramatically each year.”

Facing the rising costs of commodities, Nestle’s approach has been to cut costs, reformulate products and pass on price increases early. Bulcke said that he believes prices will normalize in the near future, and that there is no “economical reason why the price of a product doubles in two months.”

One of Brabeck’s last moves before leaving his spot as chief executive officer was to sell Nestle’s majority ownership in eye-care business Alcon to Novartis for almost $39 billion.

For the first quarter ending in 2008, Nestle reported growth of 9.8 percent as a group, and 9.8 percent in food and beverage along. Nestle currently employs about 280,000 worldwide.

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