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Unilever’s ‘Take Pride in Your Pregame’ college football program hits retail
ENGLEWOOD CLIFFS, N.J. — Unilever revealed this month the new "Take Pride in Your Pregame" program featuring ESPN college football analyst and SEC Network host Jesse Palmer to help guys take pride in their everyday grooming routines.
The new campaign includes pop-up displays in retailers nationwide and features products across the entire Unilever men's personal care portfolio. By creating a one-stop shopping experience where men can find all of their grooming product needs in one place, the partnership is yet another example of how Unilever is striving to revolutionize the way men shop. The displays are designed to help educate and encourage men to develop and maintain grooming habits and will be in stores throughout college football season.
"We know that men are becoming more sophisticated when it comes to grooming, and look for products that tailor to their specific needs," said Matthew McCarthy, senior director of men's grooming for Unilever. "This program gives men a variety of options to choose from all in one place, and there is no better person to lead the program than Jesse Palmer, who knows about pregame grooming rituals as a player and broadcaster."
Launching in stores nationwide in September, the Take Pride in Your Pregame program offers men grooming options from across the Unilever men's personal care portfolio, including Axe body spray, Dove Men+Care face wash, Degree deodorant sticks, Suave Men shower gel, Clear shampoo and Vaseline skin lotion.