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Snack brand asks ‘What-A-Ya Nuts?!’

BY Allison Cerra

ST. LOUIS — A new line of nut cluster snacks is looking to expand its market reach.

What-A-Ya Nuts?! was launched in the St. Louis market last year by Howie Sher, a fourth-generation former supermarket owner, who sought to create a brand that touted better-for-you snacking alternatives. The line What-A-Ya Nuts?! line features four varieties, including Jalapeño Hysteria, Maple Cinnamon Madness, Cracked Parmesan Pepper and Stark Raving Chocolate, and currently is available at Schnucks, along with other St. Louis-area supermarkets and specialty and convenience shops.

For more information, on the brand, visit Facebook.com/WhatAyaNuts.

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Planters, Men’s Health get snacking

BY Allison Cerra

EAST HANOVER, N.J. — Planters has partnered with a magazine to launch a new snack aimed at men.

Planters and Men’s Health announced the debut of Planters NUT-rition Men’s Health Recommended Mix, a blend of almonds, peanuts and pistachios that contains 6g of protein and six vitamins and minerals per 1-oz. serving. The venture marks the first time Men’s Health has partnered with a snack brand, the magazine’s publisher, Ronan Gardiner, said.

"Men are grocery shopping more, and they want a healthy snack that they can feel confident putting in their cart," Planters senior brand manager Scott Marcus said. "Our research shows that what men love about nuts is they see them as both healthy and manly. So, our nutritionists and developers teamed up with Men’s Health magazine, a trusted and respected authority on nutrition and manliness, to create what we think is an ideal, nutritious snack."

To support the launch of Planters NUT-rition Men’s Health Recommended Mix, Planters has tapped its mascot, Mr. Peanut, along with Alejandro the Almond and a new pistachio character, to underscore the snack is the "manliest mix they’ve ever assembled." The new campaign, which launched this week, includes a new commercial, as well as print, digital and social media creative, including integration into Men’s Health mobile applications.

Planters NUT-rition Men’s Health Recommended Mix now is available nationwide at most grocery, mass and drug store chains in cans and six-count multipacks, along with in on-the-go packs in convenience stores.

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Johnsonville introduces four new premium fully cooked sausages

BY Allison Cerra

SHEBOYGAN FALLS, Wis. — Johnsonville has introduced four varieties of premium fully cooked sausage.

The new cooking sausage is available in andouille, Polish kielbasa, smoked and three cheese Italian style flavors, the company said. Each variety of Johnsonville premium fully cooked sausage is made with premium cuts of pork, no fillers and flavorful blends of seasonings.

"At Johnsonville, we recognize mom’s desire for convenience and value, in addition to quality and flavor," Johnsonville brand manager Chris O’Toole said. "Our new premium cooking sausage is a great way for her to provide a flavorful protein as part of a wholesome meal. The individually wrapped portion packs also provide a great option to prepare a smaller meal for one or two people."

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