‘The Smurfs’ gets sweet treatment
LOS ANGELES — My Idol Pops is rolling out licensed confections through its My Idolpops line based on the upcoming 3-D movie "The Smurfs."
The beloved blue characters, including Clumsy, Smurfette, Papa and Brainy, are captured in My Idolpops hand-crafted lollipops. The 1-oz. lollipops are wrapped in a bag bearing the colorful image of each Smurf character and displayed in a four-color playful display box of 24. The pops also are available in peg-hook bags of two pops each.
"The Smurfs" is slated for theatrical release on July 29.
Pepsi Max puts spin on ‘Field of Dreams’
NEW YORK — "If you build it, they will come." That was the famous line whispered to Kevin Costner in the baseball film "Field of Dreams."
But this time, Pepsi Max, which has been named the official soft drink of Major League Baseball, developed two ad spots that put a spin on the film. Baseball legends and current players star alongside the Pepsi Max driver to prove that if Pepsi Max builds a "Clubhouse in the Corn," the players will come.
(Click here to see the video.)
MLB legends and current stars of the game — including Dennis Eckersley, Rollie Fingers, Carlton Fisk, Rickey Henderson, Randy Johnson, Evan Longoria, Lou Piniella, CC Sabathia, Mike Schmidt, Ozzie Smith and Jim Thome — are featured in the ad.
To connect with Pepsi Max, visit Facebook.com/PepsiMax or follow @PepsiMAX on Twitter.
Izze adds watermelon flavor to sparkling juices lineup
BOULDER, Colo. — Izze has expanded its line of 50-calorie sparkling juices, the company announced Tuesday.
New low-calorie Izzue Esque sparkling watermelon flavor hit store shelves this month. With the new flavor, the Izze Esque lineup now features four flavors, including sparkling black raspberry, sparkling limon and sparkling mandarin.
Izze Esque is available nationwide in Whole Foods Market, as well as in select grocery stores, for a suggested retail price of $1.39 to $1.69 per bottle or $4.99 to $5.49 per four-pack.