HEALTH

Smith Bros. making comeback in lozenge space

BY Michael Johnsen

NEW YORK — Represented by the Greenwood Group, Smith Brothers is making its way back onto shelves with a new way of thinking about sore throat lozenges, according to a report published Friday by Bloomberg. 

According to the report, Smith Brothers was bought out of bankruptcy in 2010 by York Capital Management and is in the process of introducing new products that include Night Time drops with melatonin and chamomile to aid sleep, as well as electrolyte-laced Restore lozenges to help re-energize people.

The company is headed by CEO Steven Silk, who is bringing a focus on health and wellness to the brand, according to the report. 

 

 

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Boiron launches ‘Where will you take Oscillo?’ photo contest

BY Michael Johnsen

NEWTON SQUARE, Pa. — Embracing its French roots, Boiron launched a national “Where Will You Take Oscillo?” photo contest on Oct. 1. The contest encourages quick action against early and crucial flu-like symptoms year-round by being prepared with Oscillo. 

Using their original favorite travel photos, participants can share where they would like to visit or where they plan to take their Oscillo this year. Twenty-six weekly winners will be chosen, and from those, one grand prize winner will receive a five-day, four-night trip for two to Paris and $500 in spending money. 

The six-month contest runs through March 30, 2014. 

Boiron is supporting the contest through a digital campaign, including advertising on travel websites and communities, blogger outreach and email marketing. In-store promotional materials, such as shelf talkers, display add-ons and stickers on Oscillo boxes and displays will be used at the retail level to generate participation, the company noted.

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TABS Group creates senior-level team to support Walmart and suppliers

BY Michael Johnsen

SHELTON, Conn. — TABS Group on Friday announced the formation of a senior-level team dedicated to supporting internal and customer-related initiatives with Walmart. TABS Group will tap into the talent base to obtain a comprehensive understanding as to how the largest U.S. retail chain operates on a chain and local level. The insights gained will benefit Walmart and Consumer Products manufacturers and further contributes to the firm’s mission to simplify and improve the way analytics is conducted within the industry. 

The new TABS Group analysts have a high level of expertise on Walmart and previously held positions at IRI Worldwide. 

“We are extremely excited to have all of these experts on board at TABS Group,” stated Kurt Jetta, TABS Group CEO. “Once we combine their outstanding business acumen and expertise with Walmart with our unique analytical approach and proprietary models, we believe we will have a superior service offering to all parties that do business in Bentonville.”

As VP client services at TABS Group, Kayla Fromm-Mendoza will focus exclusively on Walmart’s internal analytical needs. John Powell, also named VP client service, will serve as a liaison between manufacturers and Wal-Mart initiatives. In his new role as director of retail analytics, John Bundy is responsible for supporting advanced analytics and consulting initiatives, while Brad Clayton, director of information management, will concentrate on handling the big data involved in supporting the analytical needs of Walmart and Walmart manufacturer teams. 

All four will report to TABS Group’s Walmart team lead, Kelly Marion.

In addition to its Walmart initiatives, TABS Group recently welcomed Skip Selle as VP business development. Selle has held a variety of analytical and business development positions at companies including IRI, Spectra and Nielsen. 

Consultant Rob Ruff also joins the company from SCA, a manufacturer of adult incontinence products, to support clients’ category management initiatives via TABS Group’s TABS CatMan service.

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