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Smirnoff unveils newest addition to hard seltzer category

BY Gina Acosta

NORWALK, Conn. — Smirnoff giving consumers another choice when it comes to bubbly for their holiday parties.

The brand has launched Spiked Sparkling Seltzer, a premium malt beverage that is the newest addition to the hard seltzer category — but with fewer calories than the leading hard seltzer brands currently on the market.

In addition to only being 90 calories per 12 oz. serving, the new premium malt beverage has only 1g carbs, zero sugar and no artificial sweeteners. One 12 ounce can of Spiked Sparkling Seltzer has the same calories as only one 4 oz. glass of most champagnes.

Smirnoff Spiked Sparkling Seltzer comes in three flavors: Orange Mango, Cranberry Lime and Watermelon. Served chilled in a slimline can, the three flavors are gluten-free and infused with natural fruit flavors.

“The Smirnoff brand is bringing something new to the emerging spiked seltzer category by now offering its lowest calorie option (in its flavored malt beverage portfolio),” said Krista Kiisk, brand director of Flavored Malt Beverages, Diageo Beer Co. USA. “We know people are looking for different options when it comes to their alcohol, and Smirnoff Spiked Sparkling Seltzer delivers variety without sacrificing taste.”

 The new product is available at retailers nationwide with a manufacturer’s recommended retail price of $8.99 for a 6-pack of 12 oz. cans.

 

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WSJ: Healthy foods revolution a test for PepsiCo

BY Gina Acosta

PepsiCo says it wants to make more better-for-you drinks and snacks, but much of its revenue growth comes from high-sugar drinks, as well as high-fat, high-salt standbys such as Doritos and Cheetos.

A new report from the Wall Street Journal describes the company as being pulled in two directions: ramping up healthier offerings for years, while consumers refuse to give up their love for all things sweet and salty.

Read more about PepsiCo's strategy by clicking here.

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Keurig, Swiss Miss celebrate Hot Cocoa Day with new pods

BY Gina Acosta

WATERBURY, Vt. — Keurig and Swiss Miss are joining together to unveil two new varieties of Swiss Miss Hot Cocoa K-Cup pods for consumers to enjoy this season.

New limited edition Swiss Miss Peppermint Hot Cocoa mix K-Cup pods  aim to deliver a refreshing flavor twist with a cool blend of peppermint and creamy chocolate. For those interested in the same great taste of original Swiss Miss cocoa with less calories and sugar, there is Swiss Miss Sensible Sweets Light Hot Cocoa mix K-Cup Pods. These new flavors join the classic Swiss Miss Milk Chocolate Hot Cocoa mix K-Cup pods just in time for National Hot Cocoa Day on Dec. 13.

Both Swiss Miss Peppermint Hot Cocoa and Swiss Miss Sensible Sweets Light Hot Cocoa 16-count K-Cup pods for the Keurig® brewing system will be available in limited supply at retail stores and online through at Keurig.com. A 16-count box of each variety will retail for SRP $11.99, online and in-store. Swiss Miss® Milk Chocolate Hot Cocoa is available in a 24-count box online and in select stores for SRP $14.99.

 

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