News

Smell like Chicago in bloom with Tru Fragrance’s Tru Blooms Chicago initiative

BY Antoinette Alexander

CHICAGO — Custom fragrance development company Tru Fragrance has announced the launch of Tru Blooms Chicago, a community initiative debuting in Chicago that aims to transform the city’s public and neighborhood green spaces into growing spaces for flowers whose distinctive, fragrant notes will be captured in a limited-edition perfume.

Pioneered, developed and underwritten by Tru Fragrance, Tru Blooms Chicago is a joint effort between the fragrance company, the city and community organizations, including the Chicago Park District, the Chicago Botanic Garden, Growing Power, Growing Home and NeighborSpace.

Tru Blooms Chicago has launched with the groundbreaking of a half-acre garden in Grant Park. Roses, lavender and violets, the Illinois state flower, are being planted in gardens and flowers beds throughout the city, including Chicago Botanic Garden’s Windy City Harvest, Green Youth Farm and Cook County Boot Camp urban agriculture programs; Growing Home’s Englewood garden; Water Tower Place and neighborhood gardens managed by NeighborSpace. Farmers employed through a combination of local nonprofits will cultivate the flowers throughout the growing season, culminating in the creation of a custom women’s fragrance infused with the flowers’ aromas.

Designed, created and produced by Tru Fragrance, the Tru Blooms Chicago First Harvest limited-edition eau de parfum will be an exclusive fragrance available in three sizes (15 ml, 50 ml and 100 ml) and will retail for $15 to $60. Tru Blooms Chicago will be offered in limited quantities at select Chicago-area retail locations and online beginning Oct. 15, 2012.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Ulta Beauty posts solid Q1 results, looks to add Lancome boutiques

BY Antoinette Alexander

BOLINGBROOK, Ill. — Ulta Beauty is "off to a great start" as it posted a double-digit gain in first-quarter same-store sales and gears up for the addition of more Lancôme boutiques in its stores.

Same-store sales for the quarter rose 10.1% as net sales rose 22.8% to $474.1 million.

Net income totaled $34.9 million, up 49.7% from $23.3 million in the year-ago period. Income per diluted share rose 45.9% to 54 cents, compared with 37 cents in the year-ago period.

"2012 is off to a great start. Our team delivered another quarter of excellent financial performance by continuing to execute on our five point strategy of accelerating store growth, introducing our guests to new brands, products and services, enhancing our loyalty program, broadening our marketing reach and increasing our focus on Ulta.com," Ulta president and CEO Chuck Rubin said. "… Also, we are pleased to announce that we have completed an analysis of the long-term potential in the U.S. for our 10,000 sq.-ft. store model and have increased our store plan by 20% to 1,200 stores, compared to our previous estimate of 1,000 stores."

Rubin also stated that it will be adding new Lancôme boutiques to approximately 50 additional stores prior to this holiday selling season. This will bring its total Lancôme boutique count to about 79. It also will be making additional investments in selected stores to improve its prestige offering and accommodate the future addition of other prestige brand boutiques.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Workforce reduction confirmed at Albertsons

BY Allison Cerra

FULLERTON, Calif. — A store-level workforce reduction is planned for Albertsons’ Southern California division.

The Supervalu subsidiary said 2,200 to 2,500 positions would be eliminated across all Albertsons stores in California and Nevada and is expected to directly impact a small number of positions at any specific store location. The company said the workforce reduction aims to "[simplify] its organization and reducing expenses to help reinvest in more customer facing initiatives" and added that "Albertsons has not kept pace with the changing needs of its customers for a number of reasons."

"A decision of this nature is never easy, but it is the necessary step for us to take to help improve our business and accelerate our turnaround," Albertsons’ Southern California division president Dan Sanders said. "Our goal is to more effectively serve the marketplace by scheduling associates more appropriately to serve customers at the times they shop. I am confident our team will embrace these changes and help us to compete more effectively in a rapidly changing marketplace."

The workforce reduction will go into effect the week of June 17 and should be completed near July 1, the company said.

keyboard_arrow_downCOMMENTS

Leave a Reply

G.Vimont says:
Jun-06-2012 07:51 pm

LOL -- In other words, there will actually be less customer service in order to reduce costs. The flowery words are nothing but a repeat made from the retail industry. I do have to give Albertsons credit for one thing. They didn't use the phrase industry standards.

TRENDING STORIES