BEAUTY CARE

Smashbox, Sephora initiate ‘beauty guru’ contest

BY Antoinette Alexander

SAN DIEGO Cosmetics line Smashbox and beauty retailer Sephora teamed up to launch round one of the “Are You the Next Beauty Guru?” campaign powered by social media advertising platform Brickfish.

The campaign, located at www.smashbox.com/beautyguru, encourages beauty mavens to create videos, develop communications or submit blogs with photos showcasing their visions for the next must-have beauty products.

The grand prize winner will receive an array of prizes including a one-week apprenticeship at Smashbox to design the official Smashbox Fashion Week Makeup Palette and an all-expenses-paid three-day trip for two to Los Angeles to attend Mercedes-Benz Fashion Week in March 2009. The palette will be sold exclusively at Sephora nationwide and will be featured in the Sephora catalog.

The winner will be chose during the second round of the campaign, which begins June 25. In addition to the grand prize winner, the Smashbox and Sephora expert panel will be giving away Smashbox swag bags to the top 10 scores from round one and to weekly sweepstakes winners who sign up to receive emails from Smashbox and Sephora. Round one of the campaign ends June 20.

“Smashbox and Sephora have long been at the forefront of beauty innovation, so creating a social media campaign is the perfect way to connect emerging beauty mavens with each other,” stated Brian Dunn, chief executive officer of Brickfish. “The ‘Are You the Next Beauty Guru?’ campaign will spark conversation on hundreds of social networking sites producing highly original and inspired product ideas. Inviting consumers into the campaign will give Smashbox and Sephora a unique way to engage with their consumers and build brand loyalty.”

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:10 Minute Manicure opens latest location at Dulles

BY Antoinette Alexander

DULLES, Va. Walk-in salon :10 Minute Manicure has expanded with the recent opening of its newest location at Dulles International Airport.

The Miami-based company operates 11 locations and will be adding new stores at JKF International’s Terminal 3, Miami International’s South Terminal and Cincinnati’s A concourse later this spring.

The concept, initially launched in 2006, was created to meet the needs of women, who make up 48 percent of the traveling population and command an estimated $6.1 billion in spending power. It addition, 30 percent of its airport customers are men.

An express manicure and pedicure is available based on a passenger’s schedule, with services beginning with the company’s signature manicure completed in 10 minutes for $15. A spa length manicure or pedicure service is also available. Prices range from a $5 hand massage to a $45 aromatherapy spa manicure.

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BellaPierre Cosmetics introduces pressed mineral foundation

BY Antoinette Alexander

LOS ANGELES Mineral cosmetics company BellaPierre Cosmetics has expanded its product portfolio with new pressed mineral foundation. Previously, products were available only in loose form.

“BellaPierre’s pressed mineral cosmetics come with the benefits of our loose mineral powders, but in a convenient pressed compact,” stated company director David Oren. “They are made with natural ingredients and are paraben-free, promoting healthy, glowing skin.”

Additional products in the BellaPierre line include bronzers, blush and a range of pigment-free mediums that allow beauty shoppers to create customized lipstick, nail varnish, eyeliner, mascara, eye shadow hair and hair lighter colors.

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