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SmartPing, Baesman partner on mobile marketing app

BY Alaric DeArment

COLUMBUS, Ohio — The developer of a retail app is partnering with marketing company Baesman Group to offer a location-based, geo-fencing mobile app that it said would drive in-store traffic by sending sales and promotional offers to consumers’ smartphones.

After downloading the app, which has a built-in GPS system, users opt-in to retail brands and choose how often they would like to receive offers. Once near a store, the app will contact their smartphone with a discount or promotion designed specifically for them, which they can redeem immediately.

"We’re very excited to add the SmartPing mobile app to the wide array of direct marketing tools and integrated strategies that Baesman currently offers our clients," Baesman Group CEO Rod Baesman said. "Mobile marketing is not only an exciting marketing foray for retailers; it has become a necessity to reach consumers who expect relevant, customized brand offers delivered directly to their preferred communication channel — mobile."


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RediClinic employees drop 700 lbs. during 10-week weight loss challenge

BY Antoinette Alexander

HOUSTON, Texas – RediClinic employees and their families lost a combined 700 lbs. — an average of 19.5 lbs. per participant for those who completed the program — while participating in a companywide competition aimed at promoting weight loss and health improvement, the retail-based clinic operator announced.

The competition, dubbed Mission: Possible, encouraged RediClinic employees to participate in its Weigh Forward program free of charge for the chance to win weekly prizes.

After 84 employees and their family members participated in the 10-week Weigh Forward program, RediClinic rightfully changed their Mission: Possible theme to Mission: Accomplished.

Nurse practitioner Anita Herrera, who lost 23 pounds during the competition, said the Weigh Forward program changed her family forever. “We shop differently, cook differently, choose healthier snacks, are more active and more motivated,” Herrera stated of her family. “We have learned things that we will use for the rest of our lives.”



RediClinic’s Weigh Forward program was launched in May 2011 as the first comprehensive, medically-supervised weight-loss program delivered in a grocery store. The program has helped more than 600 patients lose up to 75 pounds and many reduced their risk of chronic illness.



Yale-Griffin Prevention Research Center performed an analysis on patients who participated in Mission: Possible and found several significant health benefits — in addition to weight loss — as a result of completing the 10-week program. The findings showed improvements in blood pressure from pre-hypertensive range to normal levels, reductions in cholesterol by an average of 16 points, reductions in waist circumference by an average of three inches and body mass index declined by an average of two points. 

Mission: Possible was the first time the company provided incentives for its own employees to participate.

“We saw how well Weigh Forward was working for everyone else, so we decided to take a bit of our own medicine and the results were gratifying,” stated Web Golinkin, RediClinic’s CEO.



The Weigh Forward program was developed in partnership with weight loss expert David L. Katz and capitalizes on RediClinic’s facilities and clinicians inside grocery stores to provide patients with information and counseling on diet/nutrition, physical activity and behavior modification. The program includes weekly meal plans, with recipes and shopping lists of items that are available at all RediClinic host locations.

The Weigh Forward program also identifies the patient’s individual barriers to success so that each program can be customized to help the patient overcome them. Each program includes an initial medical evaluation and regular biometric testing to ensure that patients are improving their health while losing weight. In addition to weekly visits with RediClinic clinicians, Weigh Forward patients have access to a technology platform, which includes 24/7 access to physical activity and diet/nutrition e-coaches.



Ginny Lott, another participant in RediClinic’s Mission: Possible competition, said the Weigh Forward program’s weekly checkups with clinicians gave her some accountability to stay on track. “Because of Weigh Forward, I have the tools I need to continue weight loss for better health and a longer future. I lost 39 pounds during the 10-week program and have now lost a total of 50 pounds,” Lott said.



Weigh Forward program patients can expect to lose an average of 1 to 2 lbs. per week, which is the rate of weight loss recommended by the National Institutes of Health, and upon completion of the 10-week program, will have the knowledge and skills to continue losing weight and improving their health as needed, according to RediClinic. Maintenance programs are available for those who need ongoing support from RediClinic’s clinicians and through the program’s online resources, which include access to nutritionists and physical activity e-coaches.

The program is currently available at all 30 RediClinic locations inside H-E-B stores in Houston, Austin and San Antonio, Texas.

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CVS/pharmacy gears up for holidays with Black Friday sales event

BY Antoinette Alexander

WOONSOCKET, R.I. — As the holiday shopping season officially kicks off, CVS/pharmacy has announced that it is offering shoppers deals on gifts both online and in-store on Black Friday and Cyber Monday. Plus, additional savings and rewards are available for ExtraCare members.

"Whether hunting for the best Black Friday bargains or making a quick stop for holiday essentials like wrapping paper, batteries or stocking stuffers, shoppers will discover great value at CVS/pharmacy this year," stated Judy Sansone, SVP of merchandising for CVS/pharmacy. "Starting with our three-day Black Friday sale, customers can take advantage of incredible promotions on a wide variety of gifts for everyone on their list. We’re happy to make the holiday shopping experience easy and convenient for our customers while offering tremendous savings and selection."

Sales starting Nov. 22 through Nov. 24 include:

  • Toys: Buy-One-Get-One deals will be available on specially-advertised toys and shoppers can also snag discounts on select Discovery Kids toys ($12.99), Dream Lites ($27.88), radio control cars or trucks ($9.99), or wireless indoor helicopters ($12.88).
  • Gadgets and Tech: A selection of gadget gifts will also be on sale, like an Android tablet with 7" digital touch screen ($78.88) or the choice of a Sylvania Home Theater System with DVD player, iCraig Tower Speaker with FM Radio, AM/FM Vintage CD Jukebox, American Cinema Popcorn Popper or Sunbeam Microwave Oven (all $48.88).
  • Novelties: Nesquick Chocolate Fountain, Waffle Zoo, Super Pretzel Maker, Keebler Cake Pop Maker, Keebler Pie Maker or Sunbeam Sewing Machine, will also be available for $12.88 each.

In addition, a variety of everyday essentials and gift items are included in "Free After ExtraBucks Rewards” promotions, so ExtraCare cardholders can earn instant rewards back for buying specially-marked items detailed in the circular and on store shelves. For recipients of Sunday newspaper deliveries across the country, there is a 25% off shopping pass for in-store purchase within the weekly circular.

CVS/pharmacy is offering deals on holiday gifts and decor, as well as everyday essentials, on CVS.com. Shoppers can also sign up online to receive Double Quarterly ExtraBucks Rewards on their purchases both online and in-store.

On Black Friday shoppers can visit CVS.com to shop for gifts and take advantage of exclusive online-only deals, including free shipping from 12 pm through 3 pm EST and on all orders more than $25 all day long.

On Cyber Monday, shoppers will find additional exclusive deals on CVS.com plus free shipping on all orders of more than $25.

The retailer is encouraging members of its ExtraCare program to check the circular in-store or online to find additional savings during the holidays. For those participating in the ongoing Double Quarterly ExtraBucks Rewards promotion going on through Dec. 15, customers will earn double the rewards on most gift purchases, leading to a post-holiday treat in the form of more ExtraBucks Rewards that pay out in January.

At CVS.com, customers can check back for additional promotions throughout the holiday season and are encouraged to order gifts online by Dec. 14 with standard shipping (Dec. 17 with expedited shipping) to get their gifts in time for Christmas (by Dec. 24).


Shoppers can follow @CVS_Extra on Twitter to learn about upcoming ExtraCare promotions and participate in a variety of giveaways, including the "12 Days of Giveaways" event kicking off on Dec. 3. Additional holiday savings news and updates can be found on the CVS/pharmacy Facebook page. Starting Nov. 20 for the five weeks leading up to Christmas, shoppers also can head to Destination Christmas on CVS.com, or visit the CVS/pharmacy YouTube channel each week to watch videos featuring moms with blogs sharing their gift suggestions and holiday savings tips.
 

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