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Small pet market rebounding after recession, report says

BY Alaric DeArment

ROCKVILLE, Md. — For most Americans who own pets, that word refers to the kinds with four legs and a predilection for purring or tail wagging. But more than 100 million Americans also own pets other than cats and dogs, representing a significant share of the market, according to a new report.

Market research firm Packaged Facts said in the report, Pet Population and Pet Owner Trends in the U.S., that there are 116 million fish, birds, small mammals, reptiles and other such pets, including 7.2 million households with fish tanks, 4.6 million with bird cages and 1.8 million with reptiles, while 2.5 million adults own rabbits. Nearly 80 million dogs and more than 86 million cats live in U.S. households, according to the Humane Society.

Owners of noncanine and nonfeline pets groom and board their birds, buy toys and medications for reptiles, take rodents to the vet and decorate fish tanks in addition to buying food, according to Packaged Facts, which also said that owners of fish, birds and small animals were rebounding after the recession.

Parents and children play a significant role in the market, with the report showing that owners of small animals were much more likely to have children in their households. Nearly 90% of households with hamsters have children, and 87% of those have children younger than 12 years. About 60% of households with fish, rabbits and reptiles have children younger than 18 years.

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Survey: Demand, salaries on the rise for advanced practice clinicians

BY Antoinette Alexander

CHICAGO — A movement toward a more team-based, coordinated approach to patient care has helped drive increased demand for advance practice clinicians, as well as an increase in salaries for this group, according to findings of a recently released survey.

The "2012 Advanced Practice Clinician Compensation and Pay Practices Survey Report" was released by Sullivan, Cotter and Associates, a healthcare compensation and human resources management consulting firm, and the American Medical Group Association, a trade association representing medical groups and integrated health systems.


The survey revealed a high demand for clinical professionals, as 63% of respondents reported a 17% increase in the APC workforce over the last 12 months and 53% indicated they plan to increase the APC workforce by 15% in the next 12 months. In addition, of 135 organizations responding to APC compensation questions, nearly two-thirds (62%) reported increased salaries with an average and median increase of 3.9% and 3%, respectively, over the past 12 months. The survey also found that more than half of these organizations (54%) plan to provide salary increases to APCs in the next 12 months, with a projected average and median increase of 3.1% and 3%, respectively.



“While reported salary increases continue to be moderate, the increases show no sign of abating,” stated SullivanCotter principal Kay Jensen. “Drivers of demand and salary increases include responses to physician shortages and repositioning of the workforce to ensure all medical professionals can work to the top of their practice level.”



More than 275 health systems, hospitals and physician group practices participated in the survey, submitting data for certified registered nurse anesthetists, midwives, nurse practitioners and physician assistants with data effective May 1, 2012.

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Study: Return to promotion of new products spells rise in FSI coupon distribution in 2012

BY Antoinette Alexander

MINNEAPOLIS, Minn. — More than 274 billion Free Standing Insert coupons were distributed in 2012, marking a 0.8% increase in activity versus 2011, as retailer promotion pages also rose by 5.2% during the year with Walmart snagging the top spot followed by Walgreens, according to Kantar Media.

“Over the past 10 years, FSI coupon distribution has grown by 18%, reinforcing the role that FSI coupons have on delivering advertising impact, retailer alignment and purchase incentives within an overall marketing mix,” stated David Hamric, general manager of Kantar Media Marx. 

FSI pages increased 1.4% overall with the consumer packaged goods and franchise sectors increasing 2.4% and 10.2%, respectively, offsetting an 8% decline in the direct response sector. FSI coupon support for new products within the CPG sector increased 23.2% versus 2011, while retailer FSI promotion pages also increased 5.2%.

Manufacturers returned to promoting new products in 2012 after decreases in new product FSI coupon activity during the past few years, according to Kantar Media.

“During the challenging economic conditions experienced during the past several years, manufacturers focused more of their FSI promotion support on core brands. However, we are seeing new product innovation increasing, and FSI coupon support is a proven tactic for building retail distribution, creating brand awareness and encouraging trial purchasing for new product introductions,” Hamric noted.

Retailer pages rose 5.2%, while the number of manufacturers participating in retailer events declined from 390 to 352 in 2012. 

“Manufacturers and retailers are participating in cooperative events to influence the shopper on their path-to-purchase. However, retailers are increasingly seeking unique or exclusive programs with manufacturers during key promotion weeks and within strategic categories to engage with their shoppers and win key shopping trips,” Hamric added.

During 2012, more than $419 billion in consumer incentives were delivered via FSI coupons, down 0.4% from 2011. During the same period, more than 274 billion coupons were distributed within more than 208 billion FSI pages. FSI coupon average face value decreased, down 1.2% to $1.53. Average expiration (fuse) continued a steady downward trend with a decrease to 7.3 weeks, down 9% versus a year ago. According to Kantar, these trends indicate that manufacturers are managing their financial exposure by maintaining similar levels of coupons distributed but decreasing the purchase incentive and shortening the length of time that these offers are available in the market.   

The CPG sector remained the largest user of FSI pages with a 74.3% share, followed by direct response, which includes general advertising activity, and franchise, comprised of restaurants, portrait studios and other businesses. 

Retailer promotion pages increased 5.2% and accounted for more than 17.9 billion pages in 2012. Walmart held the top spot with a 47.3% increase to 5.8 billion pages. Walgreens came in second with a 42.6% increase to 2.4 billion pages and Target maintained the third spot with 2.3 billion pages. Family Dollar and Dollar General had the largest changes in rank within the top 10, with Family Dollar up three spots to No. 4 and Dollar General down three spots to No. 5.

During 2012, there were 348 new products that delivered FSI coupons across 727 event dates as part of their introduction, averaging 2.1 event dates per new product. This activity is up from 291 new products, 590 event dates and two event dates per new product during 2011. Cereals had the greatest number of new products in 2012 with a total of 25. Snacks followed with 22 new products and pet food and treats was third with 15 new products, Kantar Media stated.

In 2012, nonfood categories distributed more than 171 billion coupons, up 4.2% versus a year ago, driven by the 12.5% increase within the personal care area. Food categories distributed more than 103 billion coupons, representing a decrease of 4.5%, led by the 14.1% decline for the refrigerated foods area. Six-of-the-9 areas defined by Kantar Media reported declines or remained flat in coupons dropped during this period. However, three areas — including other packaged goods, personal care and shelf stable beverages — posted double-digit increases in 2012, according to Kantar Media.

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