SLIDESHOW: NACDS TSE 2016 – Hot OTC Products
BOSTON — Drug Store News editors scoured the show floor at NACDS Total Store Expo for the hottest, most innovative products. Below, DSN presents our Hot Product Picks in the OTC category.
Six Sigma Laboratories
Six Sigma Laboratories, represented at NACDS Total Store Expo by National Sales Solutions, is introducing a new clinical hydration solution called NormaLyte that was developed by pharmacists for pharmacists to recommend to their patients suffering from dehydration caused by diarrhea, vomiting, chronic illness or excessive sweating. The powder formulation — packaged so it can easily be added to a bottle of water — contains no artificial preservatives, colors or dyes.
NormaLyte also contains optimal concentrations of sodium and glucose to help facilitate rapid absorption of electrolytes.
Good Morning Boston! Hyland’s at NACDS Total Store Expo launched a new homeopathic energy booster called Good Morning that targets consumers looking for a natural revitalization solution, following a night of tossing and turning in bed. Good Morning contains no caffeine, is stimulant-free and is non-habit forming. According to Hyland’s research, 38.3% of Americans have trouble sleeping, with stress being the leading cause of their restlessness. Of those Americans who have trouble sleeping, 35% have used a sleep aid, and 33% have not used a sleep aid but would be interested in a homeopathic remedy.
Ansell Healthcare is introducing a new condom in Skyn Elite that is the “best of the best” across its premium-positioned Skyn line of condoms. The newest condom from Ansell is 10% thinner than other polyisoprene condoms, delivering more sensitivity than ever before. A 10-count package of condoms is retailing for a suggested range of $8.99 to $16.99. “It’s our thinnest and softest Skyn,” Jeyan Heper, president and general manager of Ansell Healthcare Products, told Drug Store News. “[It] is now expanding into new retailers; we will have more stores carrying Elite by the end of this year.”
Mission Pharmacal had its recent Rx-OTC switch Lycelle Head Lice Removal Kit on display for NACDS Total Store Expo attendees. Lycelle uses a nonpesticidal formulation that is safe for use with children as young as 2 years old, and is typically effective with just one 10-minute use. That’s important because many other head lice treatments rely on pesticides to remove lice, and recent reports have indicated that in 25 states, many forms of lice have developed resistance to OTC treatments containing pesticides. Each Lycelle Head Lice Removal Kit contains one bottle of pre-combing gel and a single fine-toothed comb that is used to remove the lice and their eggs.
Looking to energize your TENS device set? Wahl is featuring its Wahl Pulsing Massage Patch at NACDS Total Store Expo. According to the company, it is the first and only wearable massage device that adheres to the body and uses massaging pulses to ease pain. Unlike TENS devices, it provides customizable pain relief through massage and vibration as opposed to electrotherapy. The lightweight and flexible patch design has reusable adhesive gel pads that conform to the body. The $29.99 suggested retail price is competitively priced as compared with other TENS devices, and a $9.99 refill means the potential for a repeat purchase.
Levin focuses on digital in path to purchase
BOSTON — Beauty is three times stronger in terms of its relative share online, and the category presents a huge opportunity for retailers, according to new data from IRI.
Larry Levin, EVP consumer insights and thought leadership at IRI, presented the data during an Insight Session titled “The Impact of Digital Marketing in Shaping the Path to Purchase” at NACDS Total Store Expo on Monday.
“Beauty is 6.5% of total CPG sales. But when you look at online CPG sales, beauty makes up 14%. The opportunities are enormous to connect with beauty customers. It’s also really important to drive beauty because it helps to drive a bigger basket,” Levin said.
Although all of the categories within beauty have been increasingly strong online, Levin said, fragrance and skin care sales have been especially robust.
“A lot of that has to do with YouTube, how-to videos and social. So when you think about your assortment, you have to think about whether you are bringing the right products and promotions in front of your customers,” Levin said.
The data show consumers continue to rely on digital media — social and paid — as a critical partner to plan their path to purchase. Many categories, especially in the area of health and wellness, are capitalizing on consumers’ thirst for knowledge and products that satisfy their needs to look and live a vibrant life.
Levin also said retailers in the digital age also must plan their assortments around “click ’n pick.”
“How are you making sure the right products are online to be clicked and picked? But also, both manufacturers and retailers have to think about the customers who don’t just pick up their stuff and leave. You want to put the right product in front of those who walk the store and see what else could be bought,” Levin said.
Levin ended with four key takeaways for both CPG companies and retailers:
- Online retailers fighting below Amazon have an opportunity to take that No. 2 spot.
- Make sure that you are connected to Internet influencers who support your products.
- Consumers expect more personalization than ever before.
- Leverage the blurring between health and wellness. Beauty also is about wellness.