SLIDESHOW: Connecting with Twitter
Twitter is all about real-time moments, and with 1 billion tweets taking place every two days, there are literally billions of opportunities for brands to connect with consumers. To help brands understand how to turn public conversations into high-impact, actionable marketing moments, Jana Friedman, industry lead for beauty care at Twitter, shared her insights during the Drug Store News Group-sponsored event “Twitter & the Beauty Consumer” on Friday evening at the Seaport Hotel.
SLIDESHOW: Mack Elevation Forum 2014
BOSTON — It’s all about unveiling opportunity, absorbing those insights that can really transform a business and then putting those insights into action. That’s what Dan Mack, managing director of the Mack Elevation Forum, asked attendees to do at Friday’s exclusive, one-day summit co-hosted by Mack Elevation Forum and Drug Store News at the Seaport World Trade Center. The group also hosted a dinner at Del Frisco’s Steak House on Friday, Aug. 21.