BEAUTY CARE

Skintimate launches photo contest with celebrity photographer Eva Mueller

BY Antoinette Alexander

SHELTON, Conn. — The Skintimate brand of women’s shave gels and creams has launched the Skintimate Studios Ready for Everything photo contest.

Skintimate will give women ages 13 years and older an opportunity to learn what it takes to "Step into the Spotlight" and appear in a national magazine advertorial spread, shot by celebrity photographer Eva Mueller.

"Over the past two years, we have given consumers the chance to learn about filmmaking and fashion design," stated Alison Macneil, Skintimate brand manager. "This year, we encourage women to share photos inspired by the confidence they gain from using Skintimate."

From March 19 to May 1, consumers can visit SkintimateStudios.com to submit a photo that best represents their "Ready for Everything" moment, in one of two categories:

  1. I Live: Share a spontaneous everyday life moment that shows how you shine; and

  2. I Dream: Capture a photo that shows a vision that is positively soulful.

Two grand-prize winners will be invited to New York City with a friend to appear in a Skintimate photo shoot with Mueller. Photos from the shoot will be featured in a Skintimate advertorial in In Touch and Life & Style this fall. Eighteen second-prize winners will receive a Canon digital camera.

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L’Oréal is named to Ethisphere’s 2012 ‘World’s Most Ethical Companies’ list

BY Antoinette Alexander

CLICHY, France — French beauty brand L’Oréal has been recognized by the Ethisphere Institute, a business ethics think tank, as one of its 2012 "World’s Most Ethical Companies." This marks the third time that L’Oréal has been recognized for promoting the highest of ethical standards.

"L’Oréal is honored to be once again nominated as one of the ‘World’s Most Ethical Companies.’ It is a wonderful recognition of the level of commitment of our employees worldwide. This award reinforces our conviction that long-term business success is built on high ethical standards and a genuine engagement with the community at large. A company with strong values is a company you can trust, and trust is the biggest asset a company can have," stated Emmanuel Lulin, group director of ethics at L’Oréal.

"A strong ethical foundation is a competitive advantage, and L’Oréal recognizes the important role corporate responsibility plays in improving its bottom line," added Alex Brigham, executive director of the Ethisphere Institute. "As more and more organizations strive for this honor each year, L’Oréal’s inclusion as a World’s Most Ethical Company for 2012 demonstrates its industry-leading commitment to ethics and dedication to integrity."

In 2000, L’Oréal was one of the first companies in France to establish a code of business ethics and to appoint, in 2007, a dedicated group director of ethics. In 2008, L’Oréal CEO Jean-Paul Agon received the Stanley C. Pace Leadership in Ethics Award. L’Oréal is a signatory of the UN Global Compact since 2003.

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Unilever’s Degree Men now features movement-activated technology

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree Men is aiming to revolutionize its Adrenaline Series of antiperspirant/deodorant by adding movement-activated antiperspirant technology for men.

The Degree Men Adrenaline Series now features exclusive Motionsense technology, which is triggered by even the most sudden and slightest of body movements releasing extra protection throughout the day to fight sweat and odor before they start.

This breakthrough technology contains motion-activated micro-capsules that sit on the surface of the skin — on first movement, the technology activates, causing the capsules to break and release bursts of freshness to stay ahead of sweat and odor.

Starting in March, the Degree Men Adrenaline Series antiperspirant/deodorants will include new Motionsense technology. The Degree Men Adrenaline Series now with Motionsense comes in the following scents:

  • Degree Men Extreme;

  • Degree Men Everest;

  • Degree Men Sport Defense;

  • Degree Men Adventure; and

  • Degree Men V12.

It has a suggested retail price of $4.29.

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