Skinnygirl introduces new line of supplements
NEW YORK — Skinnygirl brand has already made its foray into several categories, including a recent line of water flavor enhancers and a partnership with SodaStream to create new flavors. Now the brand will step into the supplement category with its new Skinnygirl Supplements.
The line, set to debut April 7, will be available in three flavors: Hair Skin Nails Gummies, Weight Management Gummies and a Probiotic Dietary Supplement. Skinnygirl’s founder Bethenny Frankel also is introducing the latest flavor of the Skinnygirl Tasty Nutrition Bar: Chocolate Peanut Butter with Sea Salt.
“I’m excited to share my new products with women who want to take charge of their health, no matter how busy they are,” Frankel said. “Women need straightforward solutions that allow them to make small changes throughout the day for a healthier routine.”
The new supplements aim to make the road to healthier living an easy one to navigate, the company said. The line includes:
- Hair Skin Nails Gummies: A strawberry-flavored gummy that promotes lustrous hair, healthy nails and vibrant skin (MSRP $12.99);
- Weight Management Gummies: A mixed-berry flavor to support lean muscle and weight management (MSRP $19.99); and
- Probiotic Dietary Supplement: Designed to support overall digestive health, immune health and intestinal floral balance. Cranberry extract is incorporated to promote urinary tract health (MSRP $19.99).
The new Chocolate Peanut Butter with Sea Salt nutrition bar comes with a MSRP of $2.49 and will join Banana Oatmeal Dark Chocolate and Dark Chocolate Pretzel varieties in the lineup.
Armada Health Care debuts mobile app for this year’s expo
FLORHAM PARK, N.J. — Armada’s Specialty Pharmacy Summit and Expo returns to the Wynn Las Vegas May 5 to 9 to celebrate a decade of leadership in the specialty pharmacy industry. To date, executives and key decision-makers from more than 700 companies have registered for this year’s Summit, the company announced Friday.
This year, Armada will introduce a new mobile and web app for the Summit, which will serve as a tool to allow all attendees the ability to maximize their networking opportunities before, during and after the meeting. The app is available for download on iTunes or Google Play.
"We are thrilled to unveil our brand new mobile app in 2014. This dynamic tool will create new opportunities for personalization, connection and engagement during the meeting," said Randi Hernandez, senior communications manager, Armada Health Care. "App users can now easily access the meeting attendee list, view slide decks and handouts and connect with colleagues, all with the swipe of a fingertip."
"We are extremely pleased with the tremendous increase in registration for the Summit year after year, and we are encouraged by what these numbers indicate about the growing importance of specialty pharmacy," said Lawrence Irene, CEO Armada Health Care. "Ten years ago we had a vision for the specialty pharmacy industry that few thought was possible. The growth of our company and the Summit is proof positive that we were correct in our assumptions, and we will continue to provide pharmacy professionals with the valuable tools, innovative contracts and business opportunities they need to be successful in the specialty pharmacy sector."
Colgate, Champion for Kids and Walmart partner for ‘Simple Giving Campaign’
NEW YORK — To help children achieve healthy smiles and avoid missing school days, Colgate has teamed up with Champions for Kids and Walmart for the Simple Giving campaign. As part of this partnership, Colgate has committed to donating $100,000 worth of oral care products to school districts across the Midwest during the 2014 school year.
Local members of the community can participate in the campaign by purchasing and donating toothbrushes and toothpaste at participating local Walmart stores from March 22 through April 7. All donations go to children in local schools near each participating Walmart store.
Colgate has a long-standing history of community support through its flagship global oral health education program, Colgate Bright Smiles, Bright Futures initiative. To date, this initiative has reached more than half a billion children across 80 countries with free dental screenings and multilingual oral health education.
The original "Bachelorette" and author Trista Sutter is patterning with Colgate to help spread the word about the Simple Giving campaign.