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Skinnygirl brand launches new line of zero-calorie liquid sweeteners

BY Jason Owen

CARMEL, Ind. — Skinnygirl announced today a new line of zero-calorie liquid sweeteners made with natural monk fruit, agave, and stevia that will soon hit store shelves.

The new Skinnygirl Sweeteners are concentrated, zero-calorie, gluten-free and carb-free containing 80 to 160 servings — depending on the sweetener type. They come in slim, convenient 1.68-oz. bottles that fit easily in a purse.

"Skinnygirl Sweeteners are sensible and easy to use because they dissolve instantly and allow you to portion to your preferred sweetness," explains Dannielle Patterson, brand manager for Skinnygirl Sweeteners.

"Skinnygirl recognizes that today’s woman is on-the-go. She needs products that make it easier for her to lead a healthy, more balanced lifestyle, without compromising taste," says Bethenny Frankel, creator of the Skinnygirl Brand.

Several options made with both natural and organic sweeteners will be available:

  • Monk Fruit extract originates from real monk fruit native to a mountainous region in Southern Asia. Skinnygirl Monk Fruit tastes sweet and fruity;
  • Agave is a simple food that comes from the agave plant and is a favorite of original Skinnygirl Bethenny Frankel; and
  • Stevia is a popular and widely recognized natural sweetener that provides a pure clean taste. Skinnygirl Stevia comes in a liquid option, as well as in organic individual powdered packets.

Skinnnygirl Sweeteners will be available nationwide as of August 1, 2013.


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CVS Caremark highlighting diversity initiatives at 2013 National Urban League Conference

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark has announced that it is an official sponsor of the National Urban League’s 2013 Conference in Philadelphia this week and will exhibit at the conference its diversity programs, including work-force initiatives, health screenings and multicultural product offerings.

One of the highlights of this year’s conference is the "Career and Networking Fair," which opens Thursday and runs through Saturday. The event will give job seekers an opportunity to meet with CVS Caremark and other Fortune 500, nonprofit and government employers.

CVS Caremark currently employs 200,000 colleagues and was recently named one of DiversityInc’s 25 Noteworthy companies for 2013 and a Top 10 Company for Veterans.

In addition to the Career and Networking Fair, CVS Caremark also will have an exhibit booth at the conference. On Thursday, CVS Caremark will offer free health screenings to conference attendees. Visitors who stop by the CVS Caremark conference booth will be able to have their blood pressure, BMI, glucose and cholesterol checked. Pharmacists also will be on hand to answer questions attendees may have about their prescription medications.

On Friday and Saturday the booth will feature beauty consultations and mini-makeovers with product samples from some of the most popular multicultural products lines sold at CVS/pharmacy. Detailed information about the company’s ExtraCare and ExtraCare Advantage for Diabetes programs also will be available to attendees.
 

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Viviscal introduces first-ever direct response TV commercial

BY Antoinette Alexander

CHICAGO — Viviscal, a dietary hair growth supplement brand, has announced the debut of its first national direct response television spot.

Debuting nationwide on Thursday, the spot will focus on the company’s signature Viviscal Extra Strength supplement, which contains 50% more AminoMar, the active ingredient which can only be found in Viviscal products. The 30-minute segment will be hosted by sex therapist and the New York Times best-selling author, Laura Berman, who explains the connection between healthy, beautiful hair and how it relates to confidence. In addition, the segment includes appearances from former beauty editor Anne Fritz, celebrity stylist Darrell Redleaf and showcases testimonials from consumers.  

 
Viviscal’s DRTV campaign will be supported by print, direct mail, digital marketing efforts and public relations. In addition to the national debut, Viviscal foresees on-going rollout in international markets in the coming months.


The Viviscal hair growth program is formulated with an AminoMar marine complex clinically researched to help nourish thinning hair and promote existing healthy hair growth from within, according to the company. A 60-tablet box of Viviscal, equivalent to one month’s supply, is priced at $49.99. The product is sold at such retailers as Walgreens and Rite Aid.

 

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