Skinny Water supports athletes at Triple Crown of Cycling
BALA CYNWYD, Pa. Skinny Water, marketed and distributed by Skinny Nutritional Corp., was the official “enhanced water” of the Commerce Bank Triple Crown of Cycling held in Philadelphia on Sunday, June 8.
The professional cycling tour featured more than 200 bicyclists from around the world. Twenty-five cycle teams did 10 laps of a 14.4-mile circuit through Philadelphia that included 10 climbs up a 17 percent grade wall. They rode a total of 156 miles.
Skinny Water had a presence setting up banners, coolers and signs positioned along the race route. Also throughout the city, Skinny hosted Skinny Water hydration stations for both athletes and spectators.
“Skinny Water seems to really address the athletes’ needs in this high-endurance, high-performance, legendary cycling event,” Dave Chauner, president of Pro Cycling Tour, said. “Skinny Water is a welcome and practical addition to the Commerce Bank Triple Crown of Cycling, and we look forward to working with Skinny Water for years to come.”
Skinny Water has clinically proven ingredients that help workout buffs balance their metabolism and control their appetites, the company said.
Coca-Cola, Nielsen team up to analyze soft drink trends worldwide
PHOENIX The Nielsen Company yesterday announced it will join forces with Coca-Cola to provide integrated marketing services to the beverage maker in more than 70 markets around the globe.
Nielsen will provide Coca-Cola with services and information on trends and consumer spending patterns, as well as use of Nielsen Answers, a technology-based business intelligence program developed by the marketing research giant. The companies said that extending the partnership will help Coca-Cola chart its brands relative to competition, and synthesize consumer opinions and data.
“This is truly a win-win,” Mark Greatrex, senior vice president of Still Beverages [Coca-Cola] told the media. “At Coca-Cola, we benefit from increased productivity, improved market insights and cost savings as we continue to grow our business. With our Nielsen partners, we’ve forged an impactful and collaborative relationship that will only help us continue our success—across the globe.”
Safeway, Warner Bros. partner on healthy foods for kids
NEW YORK Bugs Bunny will soon stop lending his endorsements to junk food in Safeway stores. Instead, the cartoon rabbit known for his love of carrots will promote healthy eating along with the other Looney Toons characters, under a new contract between Safeway and Warner Brothers Consumer Products, Safeway announced Wednesday.
Warner Bros. will work with Safeway to promote healthy eating as part of the supermarket chain’s Eating Right Kids line of foods and beverages when the products are launched later this year. Eating Right Kids is an extension of the store’s Eating Right products for adults, which were launched last year.
The line will include more than 100 items across 30 categories that include breakfast foods, snacks, beverages and portable meals. The adult Eating Right line has more than 200 products across 30 categories.
Warner Bros. Consumer Products is a subsidiary of Warner Bros., which is part of AOL Time-Warner. Safeway operates 1,740 stores in the United States and Canada.