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Skinny Water now available at Duane Reade

BY Allison Cerra

BALA CYNWYD, Pa. A zero-calorie enhanced water brand is hitting select Duane Reade shelves in the New York metropolitan area.

Skinny Water, which comes in more than nine varieties among two product lines,  has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.

Joseph Gisondi, VP national retail sales at Skinny Nutritional stated, “We are excited to partner with Duane Reade, which has served New Yorkers for over 50 years. Skinny Water will support Duane Reade’s increased efforts to provide New Yorkers with healthy product options as we offer their consumers our premium zero calorie, zero sugar and zero sodium enhanced waters. We are looking forward to a strong relationship that will benefit the New York Metro area and encourage people to live a healthy life style.”

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Tornados kicks off another Facebook challenge

BY Allison Cerra

DINUBA, Calif. Ruiz Foods’ Tornados brand announced this month its Facebook-based promotion “Flavor Challenge 2.0,” in which the brand’s fans can submit flavor ideas in eight different categories.

The top flavor in each category wins a year’s supply of Tornados — a convenient snack filled with grilled meats, melted cheeses and bold flavors wrapped in a crispy crust — and a Tornados-wrapped microwave.

Tornados Facebook fans can submit flavors in any of up to eight “flavor categories.” Categories open for submissions are:

  • Asian Fusion
  • Backyard BBQ
  • Kick-It Up (Spicy)
  • American Classics
  • Teen Snack Attack
  • Around the World
  • Early Bird (Breakfast)
  • Sweet Tooth (Dessert)

Tornados are available in retail grocery stores nationwide.

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Healthy snacking made easy with Megafruit

BY Allison Cerra

LOS ANGELES A new, natural line of dried fruits seeks to make snacking easier for health-conscious consumers.

Megafruit — which consists of antioxidant-rich products — are filled with nutrients but are free of sugar and preservatives. The line currently includes mangosteen, lychee and baby pineapple varieties.

For more information, visit MegafruitVentures.com.

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