HEALTH

Skinny Water to double its distribution through Target

BY Michael Johnsen

BALA CYNWYD, Pa. Skinny Nutritional Corp. on Tuesday announced that the company is more than doubling its distribution of Skinny Water, an appetite-suppressing flavored fitness water, with distribution through Target.

According to the company, Skinny Water is now available in an additional 539 stores with a concentration of stores on the East Coast from Florida to Maine, beginning around Nov. 20, bringing the total number of stores carrying Skinny Water to 947. Target will sell Skinny Water’s newest flavor, peach, in addition to two other fruit flavors, raspberry and lemon.

“Skinny Water has been selling well in stores, and this expanded distribution agreement will help us satisfy demand in more parts of the country,” stated Don McDonald, president and chief executive officer of Skinny Nutritional. “We have a great brand name [in] ‘Skinny’ and have a proprietary weight loss advantage that others simply can’t deliver on. We’re thrilled to be growing with [Target].”

Skinny Water’s active ingredients, Super CitriMax and ChromeMate, work together to curb hunger, maintain healthy blood sugar levels and normal metabolism, lower cholesterol and promote fat loss and lean body mass, the company stated. Dieters are encouraged to drink three bottles of Skinny Water daily, 30 to 60 minutes before each meal, to help feel full, eat less and burn fat. All Skinny Water flavors are now available in six-packs for $5.99 each.

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Natrol creates mini-show to introduce its health-focused products for the holidays

BY Drew Buono

CHATSWORTH, Calif. If the holidays stress you out, then you maybe at risk weight gain as well as unhealthy mind. Natrol is trying to combat this with showcases of its products that can combat this problem of staying healthy over the holidays.

Natrol has created “The Balancing Act,” a four-minute segment produced by Five Star Productions and features Natrol products like: Carb Intercept, 5-HTP, Melatonin Time Release and My Favorite Multiple Original Multivitamin.

The segment, which aired on the Healthy Living Channel—on Comcast, Time Warner and Dish Network—on Thursday, Oct. 11, has been posted on Natrol’s web site, www.Natrol.com, as well as on Five Star’s website.

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McNeil running ads on product withdrawal

BY Michael Johnsen

FORT WASHINGTON, Pa. As part of its voluntary recall of several nonprescription products marketed toward infant use, McNeil Consumer Healthcare is today running an advertisement in several consumer daily newspapers.

“The cough-and-cold season is here, and we have important information to share about infants’ and children’s cough-and-cold medicines,” the ad starts, noting that while the medicines are generally recognized as safe and effective when used as directed, “we have become aware of rare instances of misuse leading to accidental overdose, especially in children under the age of 2.”

“This voluntary action by McNeil Consumer Healthcare is based on the company’s long-standing commitment to the appropriate use of medications by parents and physicians,” stated Ashley McEvoy, president of McNeil Consumer Healthcare early Thursday morning. “McNeil Consumer Healthcare is committed to providing parents with safe and effective over-the-counter medications that treat their child’s cough-and-cold symptoms. In addition to taking this voluntary action, McNeil Consumer Healthcare, along with our industry partners, supports the Consumer Healthcare Products Association recommendations that were recently submitted to the Food and Drug Administration. These recommendations include label changes to OTC cough-and-cold medicines advising ‘do not use’ in children under 2 years of age. Our voluntary action in removing [these] products from the market is consistent with these recommendations.”

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