HEALTH

Skinny Water to be distributed by Amazon

BY Michael Johnsen

BALA CYNWYD, Pa. Skinny Nutritional recently signed a distribution agreement with Amazon.com for its Skinny Water, an appetite-suppressing, flavored water, the company announced Wednesday.

The agreement marks Skinny Nutritional’s first e-commerce deal. Three Skinny Water flavors—raspberry, lemon, and peach—are now available as 24-packs of 16.9 oz bottles for a suggested price of $27.99.

“Skinny Water is now available to anyone in the world,” stated Don McDonald, president and chief executive officer of Skinny Nutritional. “This is another major step in our national distribution efforts. Amazon is a strategically important distributor for us from credibility, visibility, and market reach standpoints. There’s no better place to be online than Amazon.”

Skinny Water is already available at more than 1,100 Target stores nationwide.

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NPA recommends women avoid undernutrition with daily vitamin

BY Michael Johnsen

WASHINGTON The Natural Products Association on Wednesday responded to recommendations that women supplement with a daily vitamin to help combat undernutrition, as published this week in the The Lancet in its Series on Maternal and Child Undernutrition.

“For all the problems for which there are still no solutions—undernnutrition is not one of them. From that perspective, this report is deeply disturbing,” stated Daniel Fabricant, vice president of scientific and regulatory affairs. “On the other hand, it is also very promising because the solutions are at hand—getting people the know-how and the nutrition they need when they need it,” he said.

Supplementing inadequate diets with nutrients like folic acid and vitamin A, which are named in the report, is both an easy and inexpensive solution in helping to prevent birth defects, he added.

“Reports like this, that identify simple and easy ways to save millions of lives—and improve the quality of life for millions more—through an act as simple as taking a vitamin daily, are welcome,” he concluded.

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Report predicts near 40 percent growth in sales of pet supplements

BY Michael Johnsen

NEW YORK Sales of dietary supplements for people’s furry friends is expected to jump some 39 percent by 2012 to a market size of $1.7 billion, according to a new report from Packaged Facts released Wednesday.

Pet supplements represent the bulk of sales, 74 percent through 2007, but nutraceutical treats are expected to increase their presence in the market, Packaged Facts reported. Forces driving that market growth include pet owners’ growing interest in pet products, an aging and overweight pet population, a steady influx of new products and increased usage of clinically proven supplements by the veterinary community.

 “Nearly all pet owners value their pets for love and companionship and consider them family members,” noted Tatjana Meerman, publisher of Packaged Facts. “Marketers have been successful in tapping into consumers’ willingness to pamper their pets by providing them with the highest-quality, healthiest products available at almost any cost.”

Current market trends have been sustained through the sales of small animal supplements and nutraceutical treats in pet specialty shops, which account for more than 43 percent of sales, according to Packaged Facts estimates. The remaining 57 percent of sales are through veterinarian offices, health and natural stores and mass-market outlets, including online retailing.

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