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Skinny, Lukoil Americas partner to bring Skinny Water to Philly

BY Jenna Duncan

BALA CYNWYD, Pa. Skinny Nutritional Corp and Lukoil Oil Company today announced they are partnering up to launch Skinny Water in Philadelphia. At many Philadelphia gas stations, gas signs were slashes to zero and free gasoline and bottles of Skinny Water were given away to drivers.

The “Zero” Gasoline Event that brought Skinny Water to 120 locations in the Philadelphia region, many of them Lukoil Kwik Farm and Getty stores.

“The partnership with Lukoil is our first major convenience store chain in the Philadelphia region to carry Skinny Water in their stores,” Don McDonald, president of Skinny Nutritional Corp. said. “As part of our mass distribution plan for Philadelphia, the Lukoil Kwik Farm stores gives us a single serve ?grab on the go’ cold sale. We will be doing sampling and co-promotions with Lukoil throughout the summer to drive both retail sales and local brand awareness for Skinny Water.”

At some locations, cars were lined up for free tanks of gas and free bottles of Skinny Water as part of the promotion. Additionally, drivers got the chance to meet local Skinny Water spokesperson Pat Croce, the Skinny girls, and Skinny Water’s mascots “the zeros.”

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General Mills joins aid efforts to ease earthquake woes in China

BY Jenna Duncan

MINNEAPOLIS General Mills Foundation, in cooperation with General Mills China, has agreed to provide $500,000 to the American Red Cross for earthquake response efforts led in the Sichuan Province, an area where General Mills has business operations. The relief funds will go to support the work of the Red Cross Society of China.

Chris Shea, president of the General Mills Foundation, said, “We were relieved to learn that our employees are safe, and our hearts go out those who have been impacted by this disaster. We want to provide immediate help because we know that rebuilding lives takes time.”

Leading consumer foods manufacturer and marketer General Mills has operations in more than 100 countries. In China, General Mills produces and distributes a variety of items including snack chips, Haagen Dazs ice cream and Wanchai Ferry brand frozen dumplings.

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WHAT’S HOT: Bottled water companies adopt eco-friendly causes

BY DSN STAFF

In response to growing sensitivity to clean water and earth issues, more and more bottled water companies and distributors are taking measures to reduce waste and promote water sustainability.

Just in time for Earth Day, Evian Natural Spring Water announced its support for the development of sustainable water systems globally by naming the Evian Water Protection Institute in April. The Evian Water Protection Institute, along with the Ramsar Convention on Wetlands, introduced recycled plastic (r-PET) to the production of Evian water bottles and launched a team effort with RecycleBank to encourage people to recycle plastic water bottles.

The Evian Water Protection Institute’s goals include supporting and protecting wetland areas, promoting wellness of local communities and access to resources, developing information on water resource management and promoting community activism on water issues.

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