Skin care brings it home
NEW YORK — Judging by the numbers, at-home skin care devices are hot. Enter the battery-operated Spa Sonic Skin Care System, which includes four attachments: a small brush for the face, a large brush for the body, pumice for rough areas and a facial sponge for microdermabrasion and reduction of fine lines. It is priced at $65.
According to consulting and research firm Kline & Co., power-operated, at-home skin care devices designed for daily cleansing, acne elimination and anti-aging treatment are nearly a $1 billion market at retail.
SUPPLIER NEWS — Maybelline New York has stepped into the lip treatment category with the creation of its new Baby Lips Repairing Lip balm with SPF 20, available at mass market retailers beginning in October. Baby Lips Repairing Lip has a suggested retail price of $3.99 each and comes in six SKUs: Quenched and Peppermint (both clear) and tinted shades called Cherry Me, Pink Punch, Grape Vine and Peach Kiss.
In other news, Maybelline New York has expanded its mascara portfolio with the September launch of Great Lash Lots of Lashes, featuring a new heart-shaped elastomer brush to simplify the application process.
I Love… Cosmetics, a U.K.-based company that makes “I Love…” products for bath and body, officially announced its foray into the U.S. market. Launched in mid-September, items are available at all Duane Reade stores. By the end of 2011, I Love… is slated to hit Walmart, Lewis Drug, Navarro Discount Pharmacies and Army & Air Force Exchange Service, as well as Drugstore.com, CVS.com and Walgreens.com. An additional 5,200 doors are planned for 2012, including Rite Aid, Meijer, Fred Meyer and Pamida.
Nicole by OPI is launching for the holidays Kardashian Kolors, a line of nail lacquer shades inspired by the Kardashians. The collection is comprised of 14 shades, including It’s All About the Glam, a shimmering white glitz for the glamorous gal; Kim-pletely in Love, a pink of her dreams; and Disco Dolls, a glittery gold glam gone wild. Kardashian Kolors will be available for $7.99 each.
At-home color shines
Gel manicures are one of the more popular salon services in the professional market, and now beauty mavens can create the look at home — for a fraction of the price — thanks to several new innovations hitting the mass market. As a result, the nail color segment at mass is likely to experience continued growth.
After years of lackluster sales, nail color has, and continues to be, a shining star at mass with sales experiencing double-digit gains. Now, several manufacturers are launching at-home gel polish to further drive sales and bring the salon experience home.
Red Carpet Manicure in September launched nationwide at Ulta its at-home LED gel polish manicure and pedicure system, which offers 36 different shades of gel polish. A full system costs $57.94, or $2.90 each for 20 at-home applications.
Pacific World has developed its new SensatioNail gel polish system, which will hit the mass market as early as November on a promotional basis before rolling out on a larger scale in next year’s planogram. SensatioNail, which also works with an LED light, offers a range of 12 shades of gel polish. A starter kit, offering enough product for 10 manicures, will be priced at $50 to $60.
CCA Industries began shipping in September its new Nutra Nail Gel Perfect UV-free gel color, which is available in 12 shades for $11.99 each, which is about $3 per application.
Another innovative product making major waves in nail color is Sally Hansen’s Salon Effects, which is the No. 1 cosmetics launch in 2011 year to date.
To learn more about what nail trends are being spotted in professional nail salons, check out the new Kiss-sponsored video at DrugStoreNews.com.
The article above is part of the DSN Category Review Series. For the complete Nail Care Buy-In Report, including extensive charts, data and more analysis, click here.