Skin care benefits help to color makeup
PORT WASHINGTON, N.Y. —Makeup products with a skin care benefit, such as SPF protection, continue to be of great interest among women, despite the fact that overall makeup usage appears to be down, according to market research company the NPD Group.
Overall usage of makeup products among 18- to 64-year-old women is down five percentage points in 2010, relative to 2008. Among women who do wear makeup, a growing number (up 1%, equivalent to about an estimated additional 1 million women, based on projected population taken from the U.S. Census) are wearing only one makeup product per given day, according to NPD.
But while overall makeup usage is down, an area of growing interest is makeup products with skin care benefits. According to NPD, nearly 9-out-of-10 (86%) makeup users have used in the past year a makeup product that contains a skin care benefit.
Moisturizing (54%) and SPF protection (51%) are the most cited skin care benefits contained in the makeup products women used. These were followed by oil-free/won’t clog the pores (32%), reduces wrinkles/ fine lines (30%) and natural/mineral-based (27%).
About 6-out-of-10 women who used makeup with skin care benefits are using these types of makeup products in addition to using skin care products with the same benefits. Nearly 2-out-of-5 women are using makeup products with skin care benefits instead of skin care products with the same benefits. The study was fielded March 10 to 31.
Macy’s expanding its open-sell beauty concept
NEW YORK Macy’s said Thursday it will expand its in-store, open-sell Impulse Beauty concept to 54 locations by October, and another 50 in 2011. Currently, the format is featured in approximately 104 Macy’s stores.
The roughly 1,000-sq.-ft. department, which features smaller niche brands, allows customers to browse the areas independently, rather than get the one-on-one attention that is more typical at traditional department store cosmetics counters.
Revlon’s Gucci Westman beautifies Fashion Week
NEW YORK Revlon has partnered with its global artistic director Gucci Westman to help create the beauty looks for spring 2011 during New York Fashion Week, Sept. 9 to 16.
During New York Fashion Week, Westman is leading her team of makeup artists to create beauty looks that are gracing the runways at such shows as Richard Chai, Rag & Bone, Ohne Titel and Oscar de la Renta.
In addition to New York City, Westman also will be backstage with Revlon during London and Paris Fashion Weeks.
Westman has been the global artistic director for Revlon since April 2008. In this capacity, she provides her expertise on new products and shade development, and is a key contributor to the brand’s color stories and trend collections.