HEALTH

SinoFresh’s board OKs reverse stock split

BY Michael Johnsen

VENICE, Fla. — SinoFresh HealthCare on Friday announced that its board of directors has approved a 1-for-1,000 reverse stock split for its common stock only as part of a broad based plan to restructure the business.

The action effects shareholders of record as of May 20 and is effective on May 23, or as soon thereafter as FINRA, an independent securities regulator, has approved the action.

The board, along with SinoFresh’s senior management, stated that the reverse split significantly will reduce expense and administrative burdens for the company. The action also will facilitate the program adopted by the company to provide a long-term resolution of certain issues that relate to the company’s public filing.

The restructuring activity has no impact on the SinoFresh’s business operations, the company stated.

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Livethesource names PR firm of record

BY Allison Cerra

FORT LAUDERDALE, Fla. — Dietary supplement maker Livethesource has named Simply the Best Public Relations as its agency of record.

"We are thrilled to be working with Simply the Best PR as they will promote our growing product line and our Inline marketing program," Livethesource chairman and founder Ted Farnsworth said. "We are certain that Simply the Best PR will help elevate our brand awareness quickly and effectively."

Livethesource is best known for its patented, fully nano-encapsulated liquid vitamin, mineral and herbal supplement.

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CRN’s new microsite offers resources about nurse practitioners

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition earlier this week announced the launch of a microsite as part of its joint education campaign with the American Academy of Nurse Practitioners and the American Academy of Nurse Practitioners Foundation.

The new microsite, which will be available via the CRN website, is a hub for resources and information about nurse practitioners in general, as well as their attitudes about and usage of dietary supplements, the association stated.

“This microsite will provide information showcasing the important role that nurse practitioners and dietary supplements play as part of a comprehensive approach to wellness,” commented Judy Blatman, CRN SVP communications.“It will allow us to have a central location to house information and news related to this effort. As a healthcare practitioner group, nurse practitioners are growing in numbers, and as more consumers learn about the value of nurse practitioners, their influence will continue to grow as well.”

The microsite additions will be comprised of fact sheets and statistics about nurse practitioners, as well as joint press releases from the organizations. It will have a different feel than CRN’s primary website, with a unique layout and format. The microsite can be accessed by visiting CRNusa.org/AANPF.

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