BEAUTY CARE

SinfulColors debuts Punk Yourself top coat collection

BY David Salazar

NEW YORK — Revlon’s SinfulColors brand is introducing a new collection at Walgreens before it hits other stores. The Punk Yourself collection features an innovative formula Hypnotic Transforming Top Coat that create an instant melted, liquefied or dyed effect when applied over wet nail polish, creating a unique look every time.

The top coats come in slate grey Concrete Jungle, bright purple Punk the Town, bright red Redrum, violet Purpunk and navy blue Rebel Rebel. The company suggests pairing the top coats with core colors, including bright pink 247, cherry red Energetic Red, mint green Mint Apple, navy blue Navy I Do and bright yellow Yolo Yellow.

The Punk Yourself collection currently is available at Walgreens in August, and Ulta, Walmart, Bed Bath & Beyond and Fred Meyer September through October. The top coats sell for $1.99 per bottle.

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Nubian Heritage launches ‘Venture Out’ campaign

BY David Salazar
AMITYVILLE, N.Y. — Sundial Brands’ Nubian Heritage is rolling out a new campaign aimed at making it easier to empower consumers to switch to natural deodorant. The brand on Wednesday released the first in a four-part content series that draws a parallel between the emotional charge of such small choices as switching to natural deodorant to such larger risks as climbing a mountain. 
 
The first of three forthcoming series will be a narrative that gives each curated ingredient in Nubian Heritage deodorants a voice and personality, educating consumers about the ingredients and the brand’s sources. Second will be an informational series providing insights about transitioning to natural deodorant, offering advice and guidance for newcomers. And third is a series of videos that encourage consumers to take risks in their desired ventures, which will feature influencers “venturing out,” including Rumble boxing co-founder Noah Neiman, who tackled his fear of skydiving. 
 
The line of Nubian Heritage 24-Hour Deodorants is available in seven fragrances. They are aluminum-free, cruelty-free and formulated without parabens, paraffin, petroleum, phthalates, propylene glycol, silicones, sulfates, triclosan, mineral oil, gluten, DEA and artificial color, the company said. The line is available at Vitamin Shoppe and Walmart for $8.99 per stick. 
 

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Sally Hansen unveils limited-edition Salon Chrome kits

BY David Salazar
NEW YORK — Coty’s Sally Hansen brand is looking to capitalize on a big social media trend with its latest launch. The brand will be introducing the first DIY nail it in the United States with its Sally Hansen Chrome kits, inspired by the Instagram trend of sharing #chromenails.
 
The limited-edition kits will be available in rose gold, peacock, holographic, gunmetal and mermaid. The kits each contain Miracle Gel Black-y O Base Coat and Miracle Gel Top Coat, as well as Chrome powder, Special Effect top Coat and a sponge applicator. To create the look, shoppers should apply two thin coats of Miracle Gel in Black-y O or Miracle Gel in Frill Seeker and allow to dry for two to three minutes, then use the applicator dipped in Chrome Powder on the nail with light pressure. They then apply the Special Effect Top Coat and allow to dry completely before sealing with Miracle Gel Top Coat. 
 
The mermaid, rose gold, peacock and gunmetal kits will be available on Target.com starting in mi-August with a retail price of $20. The holographic kit will launch exclusively at Ulta stores in September and Ulta.com in October with a retail price of $30.
 

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