Similasan looks to natural remedies for eyestrain
HIGHLANDS RANCH, Colo. — Similasan this past fall added Computer Eye Relief to its lineup of homeopathic eye care products. The active ingredients in Similasan Computer Eye Relief eye drops stimulate the eye’s natural ability to relieve eyestrain due to intense computer work, high TV consumption, significant amounts of reading or writing and driving at night. The homeopathic ingredients include Conium maculatum 6x for double vision, black spots and aching; Natrum muriaticum 6x for weak muscles and blurred vision; Ruta graveolens 6x for eyelid spasms, eyestrain, pain and pressure; and Senega officinalis 6x for aching, dryness and light sensitivity.
Active ingredients are microdiluted in accordance with the Homeopathic Pharmacopoeia of the United States and therefore are nontoxic and have no known side effects. Inactive ingredients include a borate buffer, purified water, silver sulfate (as a preservative) and sodium nitrate.
Boiron websites place tools, info in mom’s hands
Boiron this past fall administered an online makeover across its Oscillo.com site and introduced three additional Internet destinations: ChildrensOscillo.com, Chestal.com and ChildrensChestal.com. The new websites all feature helpful tips for staying healthy and offer Web visitors money-saving coupons.
According to Boiron’s independent research, lack of knowledge regarding homeopathic medicine is the key barrier to usage. After shoppers were given a minimal definition of homeopathic medicines highlighting the benefits, 29% of the category users said they were then interested in trying a homeopathic cough medicine for their children. And because more moms are researching children’s remedies online, establishing resource-rich destination centers seems the smart move.
In addition to creating an interactive online go-to for cough-and-cold information, the homeopathic manufacturer also recently partnered with SDI Health (soon to be part of the IMS Health family) on a cold-and-flu illness tracker. That site, Oscillo.com/flu-tracker, helped tabulate the growing incidence of cold and flu in the middle of last month, even tracking reported symptoms. As of Feb. 18, some of the most prevalent indications were fever (10.8%) and influenza-like symptoms, such as chills, body aches and headache (22.2%).
PPIs time out to Tums
NEW YORK — Sure, the plethora of proton-pump inhibitors dotting digestive aisles these days have generated plenty of buzz among antacids, but what do heartburn sufferers do while they wait for the PPI to begin working? They turn to an immediate relief option like the Tums and Tums Ultra brands, which together generated growth of 96.3% to $24.9 million for the 12 weeks ended Jan. 23 across food, drug and mass (minus Walmart), according to SymphonyIRI Group data.
According to GlaxoSmithKline, immediate relief holds a 63% share of stomach with almost four times more buyers than PPIs and H2 blockers.