HEALTH

Similasan announces new hires to director team

BY Jason Owen

HIGHLANDS RANCH, Colo. — Similasan North America today annouced the addition of two new team members to join the company at the director level.

Kim Stark has been named the new director of regulatory affairs and quality assurance. Stark comes to the company with over 10 of years of experience in quality assurance and regulation. For the past 5 years Stark was the director, Global Quality and Regulatory Affairs for Nspire Health Inc. Stark has a degree in Chemistry from the University of Colorado as well as a degree in Criminology from Regis University. Stark started last week, Monday, April 8.

Dora Newlin has joined the marketing team as the new director of marketing. She began last Tuesday, April 9. Newlin comes to Similasan by way of Procter & Gamble, where she worked on Cover Girl, and Orange Glo natural cleaning products. Newlin had been working for Launch Pad, LLC for the past several years. Newlin graduated from the University of Colorado, in Journalism and Mass Communications. She also has over 10 years in the industry with proven results managing and leading teams.

 Similasan North America is headquartered south of Denver, Colorado. Similasan makes homeopathic products that offer gentle remedies to provide symptomatic relief from ailments of the eyes, ears, nose, nerves, cough & cold, and kids.

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NAD recommends B+L make changes to advertorial claims

BY Michael Johnsen

NEW YORK — Earlier this week the National Advertising Division recommended that Bausch + Lomb modify or discontinue certain claims made in an advertorial context that refer to Alcon Laboratories’ Opti-Free RepleniSH contact lens solution.

The advertorial, challenged by Alcon, alerted eye care practitioners to an increase in reports of infiltrative keratitis, a condition that can affect the vision and comfort of contact lens wearers. Titled “Infiltrative Keratitis and Gram-Negative Bacterial Resistance to PQ-Aldox Lens Care Products,” the advertorial suggested “contact lens associated infiltrative keratitis has been reported at higher rates in particular with polyquaternium (PQ)-Aldox (myristamidopropyl dimethylamine) based multi-purpose solutions.” 

In this case, NAD determined that the challenged advertorial conveyed the messages that consumers who wear silicone hydrogel lenses and use Opti-Free RepleniSH are substantially more likely to experience, or are at a greater risk for, keratitis than other contact lens solutions; and that eye care practitioners should switch their patients to the advertiser’s Biotrue solution which has been shown to reduce their patients’ risk for keratitis.

NAD determined that the advertiser’s evidence did not support any of these messages. NAD recommended that B+L modify its advertorial.

B+L, in its advertiser’s statement, said that while the company respectfully disagrees with NAD’s findings concerning the net impressions of the advertorial, it “appreciates NAD’s recommendations on how to avoid any future confusion about the intended message. Bausch + Lomb will seek ways in which to incorporate this helpful guidance in any future advertising or promotional communications about this emerging field of study.”

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Homeostasis Labs’ Diabetic Direct named ‘Best New Product’ at recent ECRM

BY Michael Johnsen

GREENWICH, Conn. — Homeostasis Labs was named "Best New Product" by retail buyers attending the ECRM Home Health Care conference last month for a new sugar-free line of dietary supplements formulated to boost health for people with diabetes. 

“We are honored that our [Diabetic Direct] line of supplements for people with diabetes has been recognized as a top new product and has been so quickly embraced by the diabetic community,” stated Kenneth Corroon, president and CEO of Homeostasis Labs. “We believe that consumers with diabetes will find this line of supplements beneficial to their overall health as well as very convenient and easy to use on a daily basis.”

The line is currently made up of four supplements, including Calcium Boost, Immunity Boost, Energy Boost and Magnesium Boost.  

Each Diabetic Direct supplement comes in an individual serving sized packet with 20 to a box. The Diabetic Direct supplement line from Homeostasis Labs is available now for $9.99.

A portion of the sales of products in the Diabetic Direct line will be donated to the American Diabetes Association, the company stated. 


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R.MURRAY says:
Apr-16-2013 04:37 pm

Most excellent Research & Development; A Job Well Done and a much needed product for my patients and self...tks again...

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