Similac introduces first-ever mix-ins for toddler foods
ABBOTT PARK, Ill. — Leading baby brand Similac is launching a new supplement that is designed to mix into toddlers' favorite foods like yogurt, oatmeal and macaroni and cheese.
Go & Grow by Similac Food Mix-Ins is for kids 12 months and older and enhances foods with added nutrition like protein, fiber, vitamins and minerals as well as OptiGRO, Similac's blend of DHA, lutein and vitamin E that supports brain, eye and overall growth and development. The product is actually a single-serve powder that doesn't change the texture of foods and toddlers don't taste a difference, according to Abbott, the maker of Similac.
"We all want our kids to eat healthy foods, but too many toddlers aren't getting the proper nutrition they need. According to a food consumption study, by ages 15 to 18 months, french fries are still the most common 'vegetable' eaten," said Tama Bloch, registered dietitian and pediatric nutrition expert at Abbott. "I'm a parent, and I know how tough mealtimes can be with toddlers, but it's important that parents teach healthy eating habits early in life. By adding Mix-Ins into foods like yogurt and apple sauce, parents can ensure toddlers get a high level of nutrition while learning to love healthy foods."
At home or on the go, parents can stir a packet of Mix-Ins into foods once or twice a day to complement their toddler's nutrition. Go & Grow Mix-Ins ingredients are not genetically engineered.
Nutritional Information for the Go & Grow Mix-Ins (per packet or serving size):
- 3 grams of protein (20% daily value)
- 3 grams of fiber
- Calcium and vitamin D (10% daily value)
- OptiGRO nutrients
Available only in the U.S., each box of Mix-Ins contains 10 powder packets and has a suggested retail price of $9.99. It's available at all major drug stores and other retailers, as well as on Amazon.
Nestle calls on FDA to issue lower sodium targets
WASHINGTON — Nestle, the world's largest food and beverage company, announced Thursday it is accelerating sodium reduction efforts and is calling on the FDA to issue new voluntary targets.
Nestle says it is committed to helping people consume no more than 2,000 milligrams of sodium per day, as recommended by the World Health Organization (WHO) – a target that is lower than the current U.S. Dietary Guidelines recommendation of 2,300 milligrams per day.
"Our food and beverages provide nutrition to people in 189 countries, and with this scale we have a powerful platform to contribute to better global health outcomes, including for heart health," said Paul Grimwood, Chairman and CEO, Nestlé USA. "We are committed to constantly improving the nutritional profile of our products, but we also recognize that effective solutions to public health challenges require broad, multi-stakeholder efforts. This is why we encourage our industry colleagues, along with others in both the private and public sector, to join forces and combine our varied expertise to help people move toward healthier eating patterns, including a diet lower in sodium."
Nestle also said it will increase the number of foods and beverages across its global portfolio that could reasonably fit into a dietary pattern that contains less than 2,000 milligrams of sodium per day (currently 43 percent of Nestlé's foods meet this target).
In the U.S., where Nestle products are found in 97% of households, progress to-date in sodium reduction includes:
- Reducing sodium by an average of 10% compared to 2013 levels in 250 products across the entire portfolio of six Nestle pizza and snack brands — DIGIORNO, TOMBSTONE, CALIFORNIA PIZZA KITCHEN, JACK'S, HOT POCKETS and LEAN POCKETS.
- Now, 99% of Lean Cuisine entrees can reasonably fit into a dietary pattern that contains less than 2,000 milligrams of sodium per day.
Pepsi brings emoji fever to beverage aisle
PURCHASE, N.Y. — Pepsi has kicked off an unprecedented global campaign that speaks to consumers in today's most popular language: Emoji.
The brand's PepsiMoji campaign invites fans across the U.S. to #SayItWithPepsi this summer. Emoji-clad bottles and cans are already hitting stores, where over 1 billion bottles and cans around the world will feature the emojis.
"Pepsi is bringing a completely fun, fresh and shareable way for fans to express their emotions, as the brand brings emojis into the world like never before," said Chad Stubbs, VP of marketing, Pepsi. "From unique five-second TV ads to an interactive Times Square Billboard to nearly half a billion PepsiMoji bottles across Pepsi, Diet Pepsi and Pepsi MAX hitting retail shelves, everyone will want to #SayItWithPepsi this summer."
To support the new campaign, Pepsi is releasing an innovative and first-of-its-kind series of over 100 five-second TV ads on May 16 that showcase the wide variety and witty PepsiMoji characters. The breadth of the campaign and creative allows for highly contextual relevance during programming.
Continuing throughout summer 2016, PepsiMoji designs will be popping up in a variety of ways:
- A PepsiMoji catalogue is available for consumers to download for free on the Apple App and Google Play stores.
- A partnership with STORY, New York City's retail concept store, will help bring to life the "Have Fun" installation to the store this spring. The installation is about experiencing emojis through different mediums and exploring self-expression and communication with Pepsi. The concept store will also feature custom PepsiMoji merchandise, a collaboration between PepsiCo Design and The Joester Loria Group. The collection features apparel, tabletop essentials, tumblers and more. The space will also serve as a venue for various events through the end of May.
- An interactive billboard in Times Square in New York City that consumers can be a part of, starting June 6 and running for two weeks.
- An activation at MLB All-Star Week, July 8-12 in San Diego, where Pepsi will create engaging fan experiences that celebrate #SayItWithPepsi throughout the event.
- A custom #SayItWithPepsi Snapchat integration to celebrate World Emoji Day on July 17.
- Later in the summer, an additional wave of PepsiMoji designs will be released online and on bottles.