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Silk’n Home Skinovations revamps website

BY Antoinette Alexander

NEW YORK — Silk’n Home Skinovations, a maker of light-based beauty devices for home use, presented a digital makeover with the official launch of its new Silkn.com website on Sept. 16.

The new online experience includes new digital features, expanded content, live chats, social media integration and an upgraded design for improved customer navigation and interaction.

"The new Silkn.com represents a beautiful, pleasing physical appearance with technical ingenuity on the back-end," stated Moshe Mizrahy, CEO of Home Skinovations. "Not only will this optimize the customer’s online shopping experience, but it also represents our strategic approach to unify our direct-to-consumer initiatives such as direct response television, extensive advertising campaigns, social media impact and digital footprint in a single platform."

The new website combines the importance of consumer education with the need for a quick and flawless purchase experience. This will be especially important as Silk’n continues to launch new products, expanding the ability for consumers to receive treatments at the privacy of their own home, the manufacturer stated.
 


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CVS Caremark Charitable Trust donates funds to help those in Colorado impacted by flash floods

BY Antoinette Alexander

WOONSOCKET, R.I. — The CVS Caremark Charitable Trust, a private foundation created by CVS Caremark, has announced a donation of more than $10,000 in support of families and communities that have been affected by the flash floods in Larimer and Boulder counties in north-central Colorado. 

Since last week, areas of Colorado have been affected by heavy rains, which have displaced thousands of residents, destroyed nearly 20,000 homes and washed out roads, highways, bridges and communications lines.

The CVS Caremark Charitable Trust has donated $10,000 to the American Red Cross to assist with the shelters, meals and clean-up supplies for those that had to leave their homes in the wake of the floods.

"The impact of these devastating floods will be long-lasting in Colorado and we are committed to supporting disaster relief efforts through our partners at the Red Cross," stated Eileen Howard Boone, president of CVS Caremark Charitable Trust. "We are saddened by the lives lost and know that in addition to food and shelter, the Red Cross is providing comfort and hope for those who need it most.  We want to ensure that the local communities affected by this terrible disaster receive the services and supplies they need on their road to recovery."
 


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Nivea unveils new packaging inspired by iconic tin

BY Antoinette Alexander

NEW YORK — Beiersdorf’s Nivea brand officially unveiled on Tuesday new packaging across all products inspired by the famous Nivea blue tin that women have come to recognize over the past century.

During a posh press event, featuring celebrity stylist Phillip Bloch, in New York City on Tuesday, the skin care brand celebrated the new “design language,” which is designed to help unify the look and feel of Nivea — making it more prominent and easily recognizable at shelf.

The Nivea tin is represented by the round logo and reflected in the rounded contours of the new packaging. This new logo is the key element of Nivea’s overall design expression.

Beiersdorf’s Evan Eckman greets attendees of the Nivea press event in New York City.

"The bottle that we have in front of you in various forms has just recently been hitting the shelves, and the good news … is that it is really seliing pretty well. So, it is great. We also have a great TV commercial that is also coming out … So, we are getting the message out there and it seems to be working, and that is all great news," Evan Eckman, VP marketing at Beiersdorf, told attendees. "… And when so many companies are really looking to downsize their packaging and sneak in a little bit of a price increase when no one is looking, we are actually doing exactly the opposite. So we are offering 25% more product in that bottle for the same price."

The newly designed Nivea products began hitting food, drug and mass outlets in the spring.

 

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