BEAUTY CARE

Sierra Summits gets the word out: sunburn still a risk in cooler seasons

BY Antoinette Alexander

RENO Skin care company Sierra Summits, which makes High Altitude Adventure Sunblock, is reminding consumers of the importance of using sunblock in the fall and winter.

“During the winter, even cautious outdoor enthusiasts may unknowingly put their skin at risk by leaving it unprotected or under-protected,” sated Sierra Summits’ founder and chief executive officer Jennifer Rice. “Cool weather may lull people into thinking they don?t need sunscreen when, in fact, UV rays are intensified by now and high altitudes.”

According to the company, snow reflects 80 percent of UV rays and UV intensity increases by 10 percent every 1,000-foot increase in elevation. In the mountains or snow, skin can burn more severely in less time. The American Academy of Dermatology recommends applying sunscreen when in the sun for more than 20 minutes.

Seeing a need in the marketplace for an affordable formula that protects skin under intense, high-altitude conditions, Rice designed the Sierra Summits High Altitude Adventure Sunblock. The product promises to offer multiple hour, broad spectrum, high-altitude and photostable protection against UVB and UVA rays. The product is priced at $7.95 for a 1.5-ounce tube and $25 for an 8-ounce tube.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Alberto-Culver obtains Noxema line from P&G

BY Antoinette Alexander

MELROSE PLACE, Ill. Alberto-Culver has completed its acquisition of the worldwide rights and trademarks to the Noxzema skin care brand from Procter & Gamble.

The transaction includes the existing business in the United States, Canada and portions of Latin America. P&G will continue to operate its existing Noxzema shave care, antiperspirant/deodorant, body wash and body soap business in portions of Western Europe.

Alberto-Culver’s portfolio of beauty products includes TRESemme, Alberto V05, Nexxus and St. Ives.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

L’Oreal hits the Texas State Fair with beauty and skin care for all ages

BY Antoinette Alexander

DALLAS L’Oreal Paris has brought its Color Space to the Texas State Fair, which runs until Oct. 19.

The Color Space is a 5,000-square-foot beauty pavilion, executed by Legacy Marketing Partners in Chicago, which offers men, women and children the ultimate beauty experience.

The Color Space features a skincare lab, cosmetic area, pro-manicure bar, a hair care zone and hair color alley. By visiting the various areas, men, women and children can learn about the latest trends and products from L’Oreal.

The pavilion also features a Truelight Pod, which recreates specific lighting environments so visitors can see how lighting in daylight, office and the bathroom impacts how they look and learn what shades work with their coloring.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?