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ShopperTrak mobile app offers retailers access to key data on the go

BY Allison Cerra

NEW YORK — Retailers that are looking to access their store sales and foot traffic now can do so anywhere and anytime with a new, free mobile application from ShopperTrak.

ShopperTrak said its new mobile app provides retailers with remote access to the following data — key metrics, hourly performance and ShopperTrak Power Hours — which are displayed in an easy-to-navigate graph enhanced by charts. Additionally, the app also provides free weekly foot traffic reports for five major U.S. markets for non-ShopperTrak customers.

“The ShopperTrak mobile application is the first of its kind,” ShopperTrak chief marketing officer Ed Marcheselli said. “We’re thrilled to provide one more tool retailers can use to improve their conversion rates and better understand their business. This kind of information is already available to ShopperTrak Managed Service customers. But now, they have all the information they need about specific stores in their pockets and organized in an easy-to-understand way.”

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NRF projects growth for retail industry

BY Allison Cerra

NEW YORK — Retail industry sales are expected to rise, albeit not at the same pace as 2011, according to the National Retail Federation.

Retail industry sales will rise 3.4% to $2.53 trillion, NRF said, compared with a pace of 4.7% in the year-ago period. The expected slowdown in consumer spending, NRF said, will be influenced by a number of factors, including stalled unemployment rate and lack of newly-created jobs. But despite the lower projection, the industry is expected to garner stronger numbers than other industries, NRF said.

“Over the last 18 months, retailers have been on the forefront of the economic recovery — creating jobs, encouraging consumer spending, and investing in America,” NRF president and CEO Matthew Shay said. “Our 2012 forecast is a vote of confidence in the retail industry and our ability to succeed even in a challenging economy. Retailers have played a key role in driving growth, but to continue this momentum we need Washington to act on proposals that will spur job creation and unleash the power of the private sector.”

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AisleBuyer upgrades mShop platform

BY Allison Cerra

NEW YORK — AisleBuyer has unveiled the latest edition of its commerce platform and self-checkout application.

AisleBuyer CEO Andrew Paradise said the platform upgrade of mShop "was designed to meet the needs of retailers at any stage of mobile commerce development." The company said the latest edition of mShop, which debuts at the National Retail Federation Show this week, includes such upgrades as:

  • Software development kits — available for iOS and Android — which enable retailers to customize their applications to include features and technology readily available via Web application program interfaces;

  • New Web APIs, designed to allow users to easily integrate merchandising data from other retail systems into the AisleBuyer mobile commerce platform;

  • A merchant dashboard, now available to brick-and-mortar retailers, provides a real-time view into all in-store activity, including individual shopper analysis; and

  • A redesigned consumer interface.

 

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